There are so many reasons you want to advertise on Instagram. They range from low ad costs to millions of users to be reached. Your brand awareness and sales will grow ?
Instagram is constantly evolving and has new updates regularly. This means a better user experience making advertising even more efficient.
Don’t miss out on growing your business with marketing on Instagram. Here are more reasons you should start now.
Your Audience is On Instagram
If you want to advertise on Instagram, you need to know your target audience ?
Everything hinges on what your audience and followers want to see in their feeds and what time of day they are on Instagram. You need to write captions and content that keeps your audience engaged and coming back for more.
But regardless of when they’re online and what they want to see, chances are that your audience is definitely using Instagram. Check out these stats…
- 600+ million monthly active Instagram users!
- 400+ million daily active users
- 150+ million daily active Instagram Story users
- 4.2 BILLION likes per day
- 40+ BILLION photos posted to date ?
Those stats alone are a pretty good reason for you to advertise on Instagram if you’re not already doing it ?
If your competitors are on Instagram, you should be too. Here are some more interesting facts about Instagram!
- 90% of “Top 100 Global Brands use Instagram
- 36% of B2C brands and 13% of B2B brands consider IG to be “very important” in their marketing strategy
- It’s estimated that IG will add another 26.9 million users by 2020!
- 53% of users follow their favourite brands!
Compared to other platforms, engagement on Instagram is 10x higher than Facebook, 54x higher than Pinterest and 84x higher than Twitter.
Are you starting to see why you need to have your business on Instagram?
Instagram Advertising is Effective
Instagram ads use the same system as Facebook ads, which is an easy way to reach a wide audience. Remember, you get to set your budget. IG ads will never cost more than what you choose to pay. If your budget is $10 a day, your ads won’t cost more than that.
Marketers are finding it’s highly effective to advertise on Instagram. Not only are they cost-effective, but your ads will bring more eyes on your posts and drive traffic to your website.
Instagram Ads Allow You to Target a Specific Audience
As you may already know, Instagram was bought by Facebook’s CEO Mark Zuckerberg a few years ago. Now you can use the same capabilities Facebook has for their ads which is one of the most advanced advertising platforms ?
You can target your audience on Instagram by age, interests, behaviour, and location the same way you can on Facebook.
Using the Facebook Ads Manager, you can target 3 audiences with your Instagram ads:
- Saved Audiences: This targets people based on their interests
- Lookalike Audiences: Allows you to target people who are similar to your other audiences
- Custom Audiences: This retargets people who have already interacted with your brand
After you create your target audiences and match your marketing content to their interests, you will be able to get some highly engaged users viewing your Instagram ads.
Instagram Ads Offer Retargeting
As you start advertising on Instagram, you will definitely want to use their extensive retargeting capabilities.
You can start by targeting cold audiences who have never seen or heard of your business before. Then, you can “warm-up” the people from those audiences who show interest in you, in order for them to become a buyer and a repeat buyer.
Retargeting means sending ads to people who’ve been warmed up and have seen your business and what you have to offer but didn’t buy. You want to retarget your website visitors who haven’t made a purchase (or haven’t completed whatever action you want them to take on your site).
Instagram offers this and more! You can retarget custom audiences that you create based on Instagram post engagement, customer email lists, IGTV video views and more ?
You’re able to see why retargeting is such a powerful way to advertise on Instagram!
Clear ROI Can Be Seen
You can always see the results you are achieving when you advertise on Instagram because you are using Facebook Ads Manager. You will have the same tracking capabilities you do for Facebook ads.
Whether your objective is to get more link clicks or leads, you will see the results and how much it cost you. Then, you can break down the results to see where they came from. You’ll find the gender, age range, which region they live in, which device they used and much more.
It’s important to take the time to study the data you get from the insights because you will be able to make better decisions about how to best invest your money ?
Instagram Ads Have a High Conversion Rate
Because the engagement on Instagram is higher than on Facebook and Twitter, you can expect a higher conversion rate. As long as you use compelling content, your engagement will continue to grow.
If you advertise on Instagram you will have a good conversion rate for downloading resources or registering for content. And if your product is visually engaging, you can drive purchases as well ?
If you want to grow your following and increase leads and sales, you can advertise on Instagram to help make your business grow faster. But Instagram is more than just numbers and data! You always want to connect with your followers and engage with them. Instagram ads can help you learn about what type of content they like and don’t like, as well as gather some key demographic information about your audience.
You should also use great images and video so your followers will get to know your brand visually ?This helps them stay engaged and brings them one step closer to a purchase or discovery call.