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Everything PPC Marketing

Google Ads Attribution Models: All you need to know

October 26, 2021

Have you ever been stuck trying to figure out what campaigns and content is impacting your customers most? These days everyone using the web is exposed to thousands of messages per day. And every day, thousands of businesses are pushing to be seen by those same people you hope to …

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Be On Top of Your Ads:

September 29, 2021

Whether you’re managing your ads or working with an agency to handle your campaigns, it is important to stay on top of things, especially key budget items…like your ads and the people responsible for making them profitable.

More Bang For Your Buck: Google Ads Scripts

July 30, 2021

These tools enable you to place automation on your ads. With hundreds of scripts readily available online for free, there is a script you can use to get what you need from your ads without having to monitor it manually. Learn more about Google Ads Scripts

Squeezing All The Juice: Utilizing Google Display Network Power of Conversion

July 15, 2021

You’ve been using Google Adwords to promote your business for quite some time now and you might have probably encountered Google Display Network (GDN) in there. But what exactly is this tool?

6 Things to Do After Launching a PPC Campaign

6 Things to Do After Launching a PPC Campaign

May 19, 2020

So you’ve launched your ad campaign. Congrats! Now what? You need to make sure you’re getting the best ad results by following these six steps.

8 Expert PPC Strategies You Need to Try in 2020

May 14, 2020

When creating your campaigns, using the best PPC strategies is a must in making sure you’re successful. Read this post to discover the top 8 strategies the pros use!

How to Optimize Your Bottom of Funnel for PPC

May 12, 2020

It would be nice if optimizing the bottom of funnel marketing in PPC advertising was as easy as waiting for visitors to flow through your earlier conversion strategies, but the reality is that you need to actively prioritize specific changes to convert visitors to the bottom of the funnel stage. …

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Why You Need to Stop Using Long-Tail Keywords in Your Ads

May 7, 2020

Most marketers believe that using long-tail keywords is the most effective way to get traffic that converts without having to spend big, especially with Google Ads. In marketing, many people believe that using long-tail keywords generates high-conversion traffic, making it possible to even double a client’s profit by transforming simple …

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What is Google Ads Audience Targeting? (And How to Use It)

May 5, 2020

Google Ads audience targeting has focused on keywords for forever. It’s been an approach that has existed for such a long time because of how efficient it was to get your products in front of ideal audiences. You would research keywords, put them in a list, then create the ads …

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