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Everything PPC Marketing

5 PPC Management Mistakes That Will Make You Switch Agencies

July 29, 2019

I think we all know that there’s plenty of PPC management agencies here in Edmonton. & I think we all know that they’re not all that great at what they do. Mistakes in pay-per-click come in all sort of sizes, from tiny blunders that make almost no difference to the …

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6 PPC Landing Page Best Practices To Increase Conversions

July 10, 2019

It’s tempting to shove every bell and whistle onto your landing page; you’ve already got their attention, why not cram every benefit and feature onto this page to make a compelling argument for their wallet?

How To Quickly Audit your Own Google Ads Keywords

June 24, 2019

Hey – you want to do a quick audit of your Google Ads account to check up on what your PPC consultant is doing? Here is a quick-hit start to an audit, that will help you tune up your Google AdWords. These steps are current as of July 2019; Google …

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SKAGs Are Friends Not Food

June 21, 2019

You need to be using Single Keyword Ad Groups (SKAGs). That’s all for today, don’t forget to like and subscribe! Oh okay fine I’ll go into more detail. They’re more work for people like me to set up, but that doesn’t matter because I like effort. The best things in …

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Phrase Matching: Google Ads vs Microsoft Ads

June 17, 2019

When tracking performance of your ads across multiple search platforms you may be surprised to discover that the same strategy used across multiple platforms won’t work the same. In particular Bing and Google Ads have very different behaviours…

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