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Everything PPC Marketing

Why You Need to Edit Your Search Partner Placements

Why You Need to Edit Your Search Partner Placements

April 3, 2020

When it comes to paid Google ads, you might wonder where your ads are going to be shown or what kind of traffic to expect in return. And wait — Google Search Partner placements? What are those? There is so much more that goes into Google Ads once you start …

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Why Do I Need to Pay My PPC Agency Every Month?

April 1, 2020

What if I told you that a PPC agency can be just as valuable as your SEO strategy?? We’ve all had the importance of search engine optimization hammered into our heads, but the thing about SEO is that it takes time.  It’s a long, long process without guaranteed outcomes – …

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7 Smart + Unique Ways to Use Automated Bidding

March 30, 2020

So you’ve decided to take a leap of faith and switch from manual bidding to using Google’s automated bidding! Congratulations! ? It can be a little scary taking that step, but the amount of free time you’ll have now means you can refocus on the things that matter in your …

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4 Google Adwords Fundamentals You Need to Remember

March 27, 2020

When you think about PPC, you probably instantly think of Google. That makes sense, because the tech giant dominates global search with over 90% of the market share. ? It’s important not to forget competitors like Yahoo and Bing, but the reality is that most users, and thus most potential …

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2 Reasons You Need to Be the Ad Account Owner

March 25, 2020

Let’s say you wanted to start running ads on Google. You hired an agency and gave them the reins. You asked them to start sending ads to your business, your products and your landing pages, but you didn’t sign up to be the ad account owner. If you don’t own …

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How to Use LinkedIn Video Ads to Boost Your Business

March 23, 2020

In 2021, it’s projected that 82% of internet traffic will be driven by video. In fact, over 17.2% of ad budgets will be dedicated to video marketing. That’s a huge portion of video traffic those ads will take up! Linkedin video ads are a great way to start getting into …

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What is the New Instagram Explore Placement?

March 20, 2020

Instagram is on the rise! This means you should be doing as much research on how to use Instagram’s explore placement feature to your advantage as soon as possible!  And if you don’t already have a business account, you need one. Stat. But first, let’s cover our basics.  Instagram is …

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How to Get Specific with Your Geotargeting

March 18, 2020

Geotargeting is a great tool for marketers to utilize so they can make sure their ads and campaigns are reaching relevant users to their marketed materials. Did you know 70% of consumers are willing to share their location information if they believe they are getting something of value in return? …

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How to Use Video Advertising to Boost Your Brand

March 16, 2020

Video advertising works! Even if you don’t have a big following on social media or your email list isn’t there yet. Without video advertising, you probably won’t get enough views to bring the desired results for your business because of your small following when you are first starting out. The …

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