Are you wondering if Google Ads work? According to studies and data, companies in e-commerce, higher education, software as a service (SaaS), healthcare, finance, law, and home services should be advertising on Google Ads. Google Ads can drive more leads, boost sales, and increase revenue for businesses in these 7 industries. See why Google Ads is effective for them and how to get started.
E-commerce
E-commerce businesses should utilize Google Ads to reach customers searching to buy products online. WordStream states, “Google Ads allow e-commerce businesses to target users at every stage of the buying journey, from awareness to intent to purchase.” With features like product listing ads, e-commerce businesses can showcase their products to interested shoppers. A study by Lotte in 2021 found that “e-commerce companies using Google Ads experience an average of a 32% increase in revenue and a 28% decrease in cost per acquisition.” By leveraging Google Ads, e-commerce companies can achieve substantial growth.
Higher Education
Colleges and universities should use Google Ads to reach prospective students searching for programs. Revcarto states, “Google Ads allow higher education institutions to target potential students based on their interests and location.” A case study in 2023 by Hubspot found that “a small private college utilized Google Ads to promote their new online programs and saw a 42% increase in qualified leads and a 28% decrease in cost per lead.” By using Google Ads, higher education institutions can connect with students at the right time in their decision-making process.
Software as a Service (SaaS)
SaaS companies should use Google Ads to reach businesses looking for their solutions. WordStream states that “Google Ads allow SaaS companies to target users searching for products or services in their industry.” A study by Instapage found that “SaaS companies using Google Ads see an average of a 37% increase in qualified leads and a 32% decrease in cost per lead.” By leveraging Google Ads, SaaS companies can achieve scalable growth. With features like call-only ads, SaaS companies can connect with interested prospects over the phone.
Healthcare
Healthcare organizations should use Google Ads to reach patients searching for their services. According to Break the Web Agency, “Google Ads allow healthcare companies to target users searching for treatments, providers, or medical information in their area of expertise.” A case study by WordStream found that “a mid-sized hospital utilized Google Ads to promote their new heart health program and saw a 52% increase in qualified leads and a 38% decrease in cost per lead.” By using Google Ads, healthcare companies can connect with patients at the critical point of need.
Financial Services
Financial service companies should use Google Ads to reach customers looking for banking, investing, and insurance solutions. Business.com states that “Google Ads allow financial service companies to target users searching for information or looking to purchase financial products.” A Break the Web Agency study found that “financial service companies using Google Ads see an average of a 43% increase in qualified leads and a 35% decrease in cost per lead.” By leveraging Google Ads, financial service companies can achieve growth and connect with customers in need of their services.
Legal Services
Law firms should use Google Ads to reach clients searching for legal help. According to Lotus823, “Google Ads allow law firms to target users searching for specific legal services in their area.” A case study by Hubspot found that “a mid-sized law firm utilized Google Ads to promote their family law practice and saw a 38% increase in qualified leads and a 32% decrease in cost per lead.” By using Google Ads, law firms can connect with clients at the critical point of need.
Home Services
Home service companies should use Google Ads to reach homeowners searching for their services. According to WordStream, “Google Ads allow home service companies to target users searching for specific home services like plumbing, electrical work, landscaping, and more.” A case study by Revcarto found that “a mid-sized plumbing company utilized Google Ads to promote their emergency plumbing services and saw a 46% increase in qualified leads and a 28% decrease in cost per lead.” Home service companies can use Google Ads to connect with clients needing their services.
Conclusion
Google Ads work for e-commerce, higher education, SaaS, healthcare, finance, law, and home services businesses. According to multiple studies and case studies, companies in these industries that utilize Google Ads experience significant increases in leads and revenue as well as major decreases in cost per lead and cost per acquisition. By leveraging Google Ads, businesses can achieve growth by connecting with customers at the critical point of need or purchase. If you own a company in one of these 7 industries, Google Ads is worth considering to boost your business.
Are you in one of these booming industries but not yet advertising on Google Ads? You could be missing out on a huge opportunity.
Google Ads has been proven to drive real results for e-commerce stores, colleges, SaaS companies, law firms, and more. In fact, studies show that businesses in these industries experience an average ROI of over 700% from Google Ads.
Don’t get left behind by your competitors. Take action now to claim your share of highly-qualified traffic and new customers.
Book a free strategy call with our Google Ads experts at Hop Skip Media today. We’ll evaluate how Google Ads can dramatically accelerate your business growth and provide a custom plan to help you dominate your industry.
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