You may have heard or already know all the benefits for you if you advertise on Facebook. This is an advertising strategy you don’t want to miss out on. Not only are billions of people on Facebook every day, but these people love to use Facebook to find brands they like and engage with them.
You don’t want to miss out and lose money by not advertising on Facebook. Check out all the reasons why you need to advertise on Facebook.
Your Audience is on Facebook
Just about everyone is on Facebook! It has billions of users who check out their Facebook page several times a day ?
Facebook has been around a long time and right now 80% of all internet users are on Facebook. Another fact is that 65% of adults over the age of 65 use Facebook.
Your customers are on Facebook and they use it every day. If you want to grow your business it would benefit you to advertise on Facebook.
Advertising on Facebook is One of the Most Targeted Forms of Advertising
The benefit for you to advertise on Facebook is the ability to reach your exact audience. You can reach your audience by behaviours, age, interests, locations, demographics, languages. You can dig deep with these targeting capabilities. And you can define your audience as broad or defined as you like on Facebook.
Facebook Offers Retargeting
Retargeting is an effective way to target and market to people who have already visited your site and people who gave you their email address ? They are already familiar with your products or services but didn’t click to buy yet.
Retargeting is a great way to re-engage with your customers. By targeting ads to them, it gives them another opportunity to decide about your products or services.
Facebook Provides Amazing Analytics
When you advertise on Facebook you reach users who may not always buy your product or service. But those ads are still great for improving brand awareness and capturing leads for nurturing.
Facebook insights keep track of how everyone reacted to your ads ?
Insights will show you data about impressions, reach, frequency, likes, shares, comments, page likes and click-through rates. All this valuable information can help you make any changes you need to your ads to reach more people and the right audience for you.
Ads Are Super Easy to Set Up
It’s easy to create an ad on Facebook. All you do is:
- Select the type of ad.
- Define your audience.
- Set your budget.
- Set your timeframe.
You can also customize your ads and choose from a variety of ad formats, delivery, and bidding options. Like other online ads, Facebook uses the pay-per-click model.
But you also have a few more options. They offer pay per impression, pay per like ? or pay per action.
Facebook Can Help You Find New Leads
It won’t take long before you find an audience that loves your products or services and buys from you all the time. From that audience, you can find similar people who you can target that will also love your stuff.
This feature is called “lookalike audiences” ?
You target NEW people who are similar to your custom audience and who would be interested in your business.
Facebook ads also give you the ability to build “lookalike audiences” with conversion pixels for your paid search ads or from fans on your facebook page.
You can ensure that your lookalike audience reflects your target buyers by defining the size and targeting options. You don’t have to use guesswork to get new leads! ?
Facebook Ads Can Help You Create Ads Tailored to Your Needs
Facebook offers several different advertising objectives. You can choose the ones that will help you reach your goals.
Some of the goals you could use are to drive engagement on an ad or a post. This will show you the reactions, likes, shares, and comments which helps you see if your ad or post needs any adjusting.
Other objectives you can choose are to send people to your website, or find new leads for your business or generate new Page Likes ?
Facebook Ads Build Engagement
Engagement is probably the one thing you want the most. You want to build engagement with your target market. The more likes, comments, and interactions with your ads will tell Facebook that your business is worth sharing.
Engagement also builds a strong connection with your audience. The more engaged, the stronger your connection is. And the more connected ? people are to your business, the more likely they will convert.
Facebook Ads are Affordable
If you are just starting out with advertising on Facebook, you can start with a low budget. If you set your daily budget to $5 a day, you will be surprised at how much reach you will get. You can stay with a $5 dollar budget for months if you want to ?
And you can increase your budget slowly. If after a few months you can afford to spend more, only increase it to $10 a day. And keep it there until you can afford more. Don’t jump to higher increments until you’re ready to do that consistently. You don’t want to jump up and down with your ad spend. Keep it level and consistent. You will see great results.
You can advertise on Facebook to inform, persuade and remind your audience about your product or service. This will encourage them to purchase from you. But Facebook is also a social platform and people want to buy from people ? Keep your engagement high and you will see more sales.