6 Things That Will Improve Your Mobile App Marketing
Hot off the press! Mobile app marketing is the route to take right now. Read this blog post to learn where to start and the best practices you should consider.
Why You Need to Keep Marketing During Uncertain Times
If there’s one piece of advice I had to give you, it’s keep marketing! In this blog post, I discuss why you should keep marketing through the pandemic and how.
How to Organize Your Adwords Campaign Structure
Chances are, your adwords campaign structure could use some reorganizing. This post covers the basics on making sure you have the best structure possible.
Why Was Your Google Ad Disapproved? (And How to Fix It)
As someone who works in advertising, especially if you utilize Google Ads, it’s important to make sure you’re up to date with Google’s relatively strict policies and guidelines. You might wonder why your Google ad disapproved. At some point, you may come across a disapproved ad or landing page, which will no doubt be followed …
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How to Use the Top Conversion Path Report
As a business owner and/or marketer, it makes a lot of sense to want to understand your customers’ journey to becoming a customer. What channels are they using to find your business? What are they clicking that ultimately leads them to buying your products? Are your customers organic? Understanding your customers’ buying journey means you’ll …
How Does PPC Advertising Work?
Businesses need to ensure their site is ranking high in the Google organic results. However, doing so is a process that takes time. Fortunately, there is a method that can be used to generate traffic and bring in new leads. This technique is known as pay-per-click advertising. What is Pay-Per-Click Advertising? Pay-per-click or PPC advertising …
Google AdWords: Seasonality Adjustments with Smart Bidding
Google Ads already has some really effective Smart Bidding strategies such as Target ROAS and Target CPA that help you improve the performance of your ad campaigns. Both of these strategies use machine learning to analyze a number of factors and then automatically set bids at auction time so that your ad performs at its …
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YouTube: How to Get Started with YouTube Ads
Advertising on YouTube might seem a little intimidating at first, but once you get the hang of it, it can be super easy and a pretty interesting thing to do. This article will act as your personal guide and take you through the whole process of setting up and launching YouTube ads, step-by-step. It’s a …
Google AdWords: Smart Bidding Updates
Google has been trying to play around with its smart bidding function over the last few years, and as of last year, it finally announced some updates. In August 2008, Google updated eligible campaigns to Enhanced CPC Bidding, the main purpose behind which was to show your ads when they were most likely to get …
How to Use LinkedIn Website Demographics to Improve Your Marketing
Being able to track the users visiting your website can be really helpful for you as a marketer and help you define a strategy to improve your audience retention. The marketers are usually able to access the data for those users who fill out any personal information forms while they are at your site, but …
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