6 Things to Do After Launching a PPC Campaign
So you’ve launched your ad campaign. Congrats! Now what? You need to make sure you’re getting the best ad results by following these six steps.
8 Expert PPC Strategies You Need to Try in 2020
When creating your campaigns, using the best PPC strategies is a must in making sure you’re successful. Read this post to discover the top 8 strategies the pros use!
How to Optimize Your Bottom of Funnel for PPC
It would be nice if optimizing the bottom of funnel marketing in PPC advertising was as easy as waiting for visitors to flow through your earlier conversion strategies, but the reality is that you need to actively prioritize specific changes to convert visitors to the bottom of the funnel stage. On the bright side, small …
Why You Need to Stop Using Long-Tail Keywords in Your Ads
Most marketers believe that using long-tail keywords is the most effective way to get traffic that converts without having to spend big, especially with Google Ads. In marketing, many people believe that using long-tail keywords generates high-conversion traffic, making it possible to even double a client’s profit by transforming simple keywords into long-tail keyword phrases …
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What is Google Ads Audience Targeting? (And How to Use It)
Google Ads audience targeting has focused on keywords for forever. It’s been an approach that has existed for such a long time because of how efficient it was to get your products in front of ideal audiences. You would research keywords, put them in a list, then create the ads that match the search intent …
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5 LinkedIn Targeting Secrets That Will Boost Your Ad Performance
LinkedIn targeting can be really efficient in making sure your campaigns reach the right audience at the right time. Read this post to find out how!
What are Facebook Sequential Ads? (And How to Use Them)
Facebook sequential ads are an up and coming tool that allows advertisers to avoid ad fatigue. Read this post to learn who should use them and why!
Everything You Need to Know About Google Ad Manager
Google Ad Manager may seem really intimidating, but it’s actually quite simple to use! Read this post to find out more about the interface and its features.
How to Exclude Your Google Ads on Mobile Apps
The Display Network is a truly amazing tool that each advertiser should rely on heavily to get their campaigns in front of their ideal clients. But when it comes to your Google ads on mobile, there’s a little bit more to the story. How to Get Your Google Ads on Mobile Apps Showing your ads …
Why You Need to Edit Your Search Partner Placements
When it comes to paid Google ads, you might wonder where your ads are going to be shown or what kind of traffic to expect in return. And wait — Google Search Partner placements? What are those? There is so much more that goes into Google Ads once you start to really research what to …
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