On March 9th, 2023, Microsoft’s Corporate VP, Yusuf Mehdi, announced that Bing had achieved a significant milestone: over 100 million Daily Active Users (DAUs). While Google is still the 800 pound gorilla of the search engine industry, this news begs the question: Should I be investing in search when AI seems to be the way …
Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google Read More »
So you’ve launched your ad campaign. Congrats! Now what? You need to make sure you’re getting the best ad results by following these six steps.
When creating your campaigns, using the best PPC strategies is a must in making sure you’re successful. Read this post to discover the top 8 strategies the pros use!
It would be nice if optimizing the bottom of funnel marketing in PPC advertising was as easy as waiting for visitors to flow through your earlier conversion strategies, but the reality is that you need to actively prioritize specific changes to convert visitors to the bottom of the funnel stage. On the bright side, small …
Most marketers believe that using long-tail keywords is the most effective way to get traffic that converts without having to spend big, especially with Google Ads. In marketing, many people believe that using long-tail keywords generates high-conversion traffic, making it possible to even double a client’s profit by transforming simple keywords into long-tail keyword phrases …
Why You Need to Stop Using Long-Tail Keywords in Your Ads Read More »
Google Ads audience targeting has focused on keywords for forever. It’s been an approach that has existed for such a long time because of how efficient it was to get your products in front of ideal audiences. You would research keywords, put them in a list, then create the ads that match the search intent …
What is Google Ads Audience Targeting? (And How to Use It) Read More »
LinkedIn targeting can be really efficient in making sure your campaigns reach the right audience at the right time. Read this post to find out how!
Facebook sequential ads are an up and coming tool that allows advertisers to avoid ad fatigue. Read this post to learn who should use them and why!
Google Ad Manager may seem really intimidating, but it’s actually quite simple to use! Read this post to find out more about the interface and its features.
The Display Network is a truly amazing tool that each advertiser should rely on heavily to get their campaigns in front of their ideal clients. But when it comes to your Google ads on mobile, there’s a little bit more to the story. How to Get Your Google Ads on Mobile Apps Showing your ads …