Advertising on YouTube might seem a little intimidating at first, but once you get the hang of it, it can be super easy and a pretty interesting thing to do. This article will act as your personal guide and take you through the whole process of setting up and launching YouTube ads, step-by-step. It’s a …
I talk about extensions a lot… maybe too much. They’re just so damn useful I can’t help but get excited whenever I get a chance to use them for my clients. It’s an easy and consistent way to elevate your campaigns to the next level and drive better ROI for your clients. YouTube has streamlined …
Facebook: Expanding Interests: Should You Use It? The two things essential to the growth of every online business are firstly collecting a pool of customers and secondly retaining them. However, when you have crossed a certain level in terms of your online market share or sales, there is a need to develop even further and …
Facebook’s Expanding Interests: Should You Use It? Read More »
Figuring out the right time to roll out a PPC campaign requires a certain level of experience with advertising and a decent knowledge about the online trends. While one can never be sure of the perfect time to launch these campaigns, here are the 10 times when you must NOT launch them out. When you …
Facebook ads are considered as one of the cheapest ads online since they help reach a larger audience with lesser budgets as compared to the other social media platforms. Most of the campaign types on Facebook use a fixed charge system instead of the infamous ‘PPC’. However, if not managed properly, these campaigns can drain …
Are you tired of grinding your gears over how to get more leads? If you’ve been trying to make more conversions with your website on your own, you’re probably getting frustrated. It’s not easy to provide excellent keywords without spending hours conducting research with intricately designed tools. Even if you manage to use the keyword …
Goodbye “Average Position”, please clean out your locker and turn in your keys and badge at the front desk. Google is not shy about quickly and decisively killing off parts of its business it no longer views as valuable; you better believe that features are no stranger to this cold chopping block. In February 2019, …
Average Position Is Going Away; What’s Next? 4 New Google Ads Metrics Read More »
Google Tag Manager is an online tool developed by Google which allows advertisers and marketers to manage marketing tags on websites without having to modify the code. These tags are basically small snippets of code or just tracking pixels which perform various functions such as adding analytics tracking, or creating additional website functionality. They can …
The Step by Step Guide to Setting Up Conversion Tracking using Google Tag Manager Read More »
Google is (currently) the most used search engine all over the globe. It receives more than 63,000 search queries every second on any given day. That’s about 10 more questions per second than a two-year-old! While Google continues to cement its position on the top of the search engine pile, not all of these searches …
Google: Broad & Phrase Match Types Are (Essentially) Becoming One Read More »
No matter how well an ad is written, the one thing that defines its success is how specific it is to the targeted customers and how personalized is the experience it provides to its audience. Although the overall demographics of a market define it as a whole, no two customers are the same and all …
Google Ads Has Two New Ways to Reach the Right Customers Read More »