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Ameet Khabra

Ameet Khabra is not only an accomplished PPC expert and strategist but also a relentless seeker of understanding the online user behavior. With a decade of experience within her grasp, she beautifully weaves the threads of user insights into effective marketing strategies, ensuring dazzling results for clients. Her prowess extends from the world of digital marketing to academia, where she mentors aspiring PPC professionals at the university level. She's the go-to person for clients who value transparency and a strategist who knows when to recalibrate PPC campaigns to achieve maximal outcomes. Connect with her, and you're sure to be enthralled by her knowledge and passion. Not one to shy away from a conversation, Ameet can be reached at . For more about her and her work, visit [www.ameetkhabra.com](http://www.ameetkhabra.com). You can also join her journey and insights on LinkedIn, Twitter, Facebook, and Instagram at @adwordsgirl.

Facebook’s Expanding Interests: Should You Use It?

Facebook: Expanding Interests: Should You Use It? The two things essential to the growth of every online business are firstly collecting a pool of customers and secondly retaining them. However, when you have crossed a certain level in terms of your online market share or sales, there is a need to develop even further and …

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Average Position Is Going Away; What’s Next? 4 New Google Ads Metrics

Average Position Is Going Away; What’s Next? 4 New Google Ads Metrics

Goodbye “Average Position”, please clean out your locker and turn in your keys and badge at the front desk. ​​Google is not shy about quickly and decisively killing off parts of its business it no longer views as valuable; you better believe that features are no stranger to this cold chopping block. In February 2019, …

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The Step by Step Guide to Setting Up Conversion Tracking using Google Tag Manager

Google Tag Manager is an online tool developed by Google which allows advertisers and marketers to manage marketing tags on websites without having to modify the code. These tags are basically small snippets of code or just tracking pixels which perform various functions such as adding analytics tracking, or creating additional website functionality. They can …

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Google: Broad & Phrase Match Types Are (Essentially) Becoming One

Google is (currently) the most used search engine all over the globe. It receives more than 63,000 search queries every second on any given day. That’s about 10 more questions per second than a two-year-old! While Google continues to cement its position on the top of the search engine pile, not all of these searches …

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