While it seems like the cost of well…everything always seems to go up every year, from rent to avocados to gasoline, there’s one thing that the cost is actually going down and it’s really good news for your business. The rate of clicks on Google Ads (formerly AdWords) has gone up while the CPC (cost …
Setting up Facebook ads might be a little intimidating for you. Are they working for you? Do you know how to reach your audience? Maybe you need to figure out how to get a better ROI from your Facebook ads. The trick is to optimize Facebook ads! Try these 7 expert tips to help you …
All advertisers dream of scaling their ads to appeal to specific customers. You want to send the right message at the right time. This will help you maximize your advertising dollars. How can this be done efficiently? With ad customizers! What Are Ad Customizers? Just a little recap!! ? Ad customizers reduce setup time and …
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All’s fair in love and war! Right! ? I wonder if this applies to looking for bidding opportunities with your brand competition. Google does allow brands to bid on competitors’ branded keywords, so it’s an acceptable practice. As long as you don’t mention the trademarked brand name of your competitor directly in your ad copy. …
5 Reasons You Need to Be Analysing Your Brand Competition For Bidding Opportunities Read More »
As a PPC specialist building your business, you may find that there are several aspects of your business that you have to do on your own. Especially if you haven’t hired a small team to help you out. But even without a team you can build your business using all the great tools and resources …
The 10 Most Useful Tools That every PPC Specialist Needs to Have Read More »
The old advertising days are over. Move over Mad Men, the new wave of marketers is using less money to achieve bigger results. With new techniques and platforms, your brand can have an incredible impact on marketing to potential customers online. Advertising is no longer just about who can afford the largest sign in New …
How Neuroscience Impacts Marketing In A Huge Way Read More »
You probably don’t hear much about advertising on Twitter. But Twitter has some powerful targeting and objective features you won’t find anywhere else! Using social advertisements on Twitter shouldn’t be left out of your marketing campaigns. It can definitely help you grow your business and find new customers! What Is Twitter For Business? Twitter calls …
How to Use Social Advertisement on Twitter for B2B Read More »
Have you considered adding Pinterest to your marketing concept? Pinterest is a platform that offers you an enormous opportunity to get in front of more people. Pinterest is growing every year. They’ve added so much to their platform to improve the user experience. Millions of people come to Pinterest with the intent to buy something. …
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In order for your business to be super successful, you need to get the best leads online to the top of your funnel. You want to find and target qualified leads who are people really interested in what you have to offer. But the competition is fierce! There are a zillion companies out there doing …
How to Get The Best Leads Online to The Top Of Your Funnel Read More »
Wondering what the advantages of advertising on LinkedIn are? One advantage is reaching your target audience and getting a great ROI because there’s less competition on LinkedIn. This site isn’t very cluttered so you can get a better chance of your ads being seen. This means a greater chance of success! Here are 10 ways …
10 Ways to Make Use of The Advantages of Advertising on LinkedIn Read More »