Google is (currently) the most used search engine all over the globe. It receives more than 63,000 search queries every second on any given day. That’s about 10 more questions per second than a two-year-old! While Google continues to cement its position on the top of the search engine pile, not all of these searches …
Google: Broad & Phrase Match Types Are (Essentially) Becoming One Read More »
No matter how well an ad is written, the one thing that defines its success is how specific it is to the targeted customers and how personalized is the experience it provides to its audience. Although the overall demographics of a market define it as a whole, no two customers are the same and all …
Google Ads Has Two New Ways to Reach the Right Customers Read More »
“What is the size does the Facebook Feed ad need to be?” – your graphic designer, every week (probably) Even the best marketers (and the best copywriters, the best programmers, the best web developers… you get the picture?) rely on Google to be their memory. Stop hunting around the whole damn internet by bookmarking this …
The Big Guide To Ad Sizes For Social Media Platforms Read More »
Google’s Analytics platform has done wonders in helping businesses better understand their digital presence and improve traffic to their sites over time, however, if not implemented carefully it can be disastrous. Rolling out Google Analytics and measuring the right KPIs can be a tricky process for marketers; the wrong data can lead you towards poor …
Google Ads can be really helpful for small businesses looking to expand their digital footprint and can open lots of new doors for them, but this only happens when the ads are written properly and are used strategically to reap maximum benefits. The process of writing ads is challenging and complex, which is why every …
I’ve already told you that you should be using remarketing campaigns to drive traffic and boost sales. If you haven’t read that article, click on this blue text (that’s a link) and read up. Like I say in that lovely post, remarketing is a seriously powerful tool in a PPC marketer’s chest that takes your …
Remarketing: How To Improve Your Digital Marketing Conversion Rates Read More »
Please, GIVE ME ALL YOUR MONEY. There’s your budget! No, but seriously, how do you even begin to approach how much of your precious funds should be headed out over the internet to hopefully gain sales from those nameless, faceless people we call online customers? Saddle up there cowgirl, let’s go on a ride of …
Canadians are increasingly becoming online consumers. From giant retailers to small local shops, a digital storefront is becoming the norm. More and more Canadians decide to check a business out online either before, during or as a part of making a purchase. 77% of Canadians already go online to discover the things they want to …
Why Digital Marketing is the Way to Win in Canada Read More »
So you want to start advertising on “The Google,” but you really don’t know how it works? Well, then my friend, you’ve come to the right blog post! I’m going to get you up to speed on what exactly an ad platform is, how Google’s ad platform works, and how you can use it to …
We often get clients coming to us that only have a rudimentary knowledge of how Google Ads works. Let me just start by saying that it’s COMPLETELY fine not to be an expert in how online advertising works; if you were, then what would you need ME for? It meeeeeeee What’s not okay, however, is …