Automate Your Ads For More Profitable Campaigns Using Google Ads Scripts
Admit it. Creating reports, pulling data, monitoring stats are essential. But it is repetitive, painfully dull work. It can be the most tedious and time-consuming of all your tasks. However, as a business owner or manager, you’re meant to focus on bigger things like strategizing growth. These small tasks are essential, but they can make getting to the big work impossible.
It doesn’t have to be this way, especially when it comes to managing your ads. When you’re multitasking with hundreds of things on your to-do list and you need to monitor your campaigns, this can be pretty risky.
Enter Google Ads Scripts. We mentioned in our first part of this series how these tools enable you to place automation on your ads. With hundreds of scripts readily available online for free, there is a script you can use to get what you need from your ads without having to monitor it manually.
What exactly are Google Ads Scripts? They are a set of JavaScript codes you can copy and paste into your ads. If you don’t have any coding experience, scripts can look so complex and intimidating. But don’t worry, most of them can be done through simple copy and paste. Some do include modifying some settings but they usually have instructions on how to use them.
These scripts enable you to be on top of your campaigns without the anxiety and hassle of manual updating and monitoring. Aside from saving you a lot of time and stress, Google Ads scripts can improve your Ads performance. And since you are automating your campaigns with these scripts, it reduces the risk for errors, which could end up costing you a lot of money.
You can benefit a lot from using Google Ads Scripts if you have multiple campaigns and/or Ads accounts running and you’re handling everything on your own.
You can also benefit when your Ads team is growing and you have more people on your accounts.
Automating your campaigns can make everyone’s work easier and streamline helps efficiency and profitability.
Where exactly can you use Google Ads scripts?
Ads Management
Google Ads scripts can optimize your campaigns and ensure that you are only running the best-performing ads.
Scripts can be placed to do a ton of functions:
- Determine keywords with low-quality scores, ads that have low CTRs, and ad groups with no active keywords.
- Pause campaigns that are harmful to your Ads performance
- Send alerts when performance drops so you can make changes
Related: Everything You Need To Know About Google Ad Manager
Reporting
Whether your reports are scheduled weekly or monthly, preparing these are labour intensive and boring. Using Google Ads scripts are amazing time-savers when it comes to pulling data and showing your ads performance.
One of the helpful scripts is tracking your account’s quality score, specifically your keywords quality score. This is helpful in tracking improvements and determining which area of your account needs attention.
Google Ads scripts can also do an audit of your account and run a report of all possible errors and problematic ads that need to be resolved. It can also track campaigns by CPAs so you’ll know which keywords to pause or enable.
Analysis
Aside from pulling out data and compiling it in a report for you, Google Ads scripts can help you analyze this data which could help you evaluate your next strategy.
We’ve mentioned quality score here because it is one of the most important metrics in your account. A good quality score implies a healthy account and when you have a good quality score, you’re saving tons of money. Google Ads scripts can help by checking your optimizations daily and tracking that metric.
Scripts can also provide accurate figures on how much you’re bidding, generate keyword lists for optimizing ads, and provide areas where you may have lower quality scores. It can also check all errors especially when you’re managing huge campaigns, which can be vulnerable to common mistakes like forgetting to put location targeting or pushing bids too high.
BID MANAGEMENT
When you know how to effectively bid, you can run your campaigns successfully. Using scripts, you can improve your ads performance and adjust your bids factors like
- Location
- Time
- Audience
- Keyword
You can use these to schedule your bids at the best times possible and tweak your adjustments hourly. Also, you can automate to apply your bid modifiers (the adjustments that let you change your bids) and set the campaign filter you want, set your conversions and impressions.
These scripts also allow you to test your bids so that you know which are the best ones to go with. These are fantastic time-savers and they can help you define the best bid strategy to use.
BUDGET
You’ve invested in these campaigns, so knowing how your budget gets managed is key. Google does actually have a habit of doubling your daily spending when your ads are displayed often. Setting up your daily ad spend is not enough, you can use scripts for added security. Using scripts to monitor your budget is essential so you can see to it that no money is wasted—or overspent!
If you have a limited budget, this is a lifesaver in keeping your budgets tight. Scripts can be set to automatically pause campaigns when they reach your total spend limit. You can also install these scripts to send you an alert whenever there’s a discrepancy between the ad spend of your campaign versus your actual budget.
There are tons of scripts per category which have specific uses. And there are other scripts used for Third-Party Data, sending different types of alerts, seasonal adjustments for ads, labeling elements of your ads, managing ad copy, etc. Without these scripts, your tasks can easily get overwhelming, and before you know it an expensive error gets made (and maybe be too late to fix it).
Google Ads scripts are all about making your life easier. Whether you are working alone or with a PPC agency, these scripts not only free up a lot of your time, it makes you an efficient decision-maker as you get an accurate view of your campaigns and you can track their success in a detailed way