On March 9th, 2023, Microsoft’s Corporate VP, Yusuf Mehdi, announced that Bing had achieved a significant milestone: over 100 million Daily Active Users (DAUs). While Google is still the 800 pound gorilla of the search engine industry, this news begs the question: Should I be investing in search when AI seems to be the way …
Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google Read More »
The digital marketing world is dominated by two major players: SEO (Search Engine Optimization) and PPC (Pay-per-click) advertising. Both have merits and demerits, and deciding which is better for your business ultimately relies on your goals, budget, and industry dynamics. Let’s dissect both and see what we can discern. What are SEO and PPC? SEO is centred around enhancing …
Digital Showdown: SEO vs. PPC – Which Hero Will Triumph for Your Business? Read More »
It’s almost that time of the year again! The holiday season is just about here, and the weather department says you can feel it in the air… and let’s not forget the mounting pressure on your friends and folks who work in marketing. While holiday season marketing brings the opportunity for creatives to unleash themselves, …
Keyword grouping is a great way to enhance the quality of your content and keyword organization.
Have you ever been stuck trying to figure out what campaigns and content is impacting your customers most? These days everyone using the web is exposed to thousands of messages per day. And every day, thousands of businesses are pushing to be seen by those same people you hope to reach. So the money you …
Google Ads Attribution Models: All you need to know Read More »
Whether you’re managing your ads or working with an agency to handle your campaigns, it is important to stay on top of things, especially key budget items…like your ads and the people responsible for making them profitable.
These tools enable you to place automation on your ads. With hundreds of scripts readily available online for free, there is a script you can use to get what you need from your ads without having to monitor it manually. Learn more about Google Ads Scripts
You’ve been using Google Adwords to promote your business for quite some time now and you might have probably encountered Google Display Network (GDN) in there. But what exactly is this tool?
So you’ve launched your ad campaign. Congrats! Now what? You need to make sure you’re getting the best ad results by following these six steps.
When creating your campaigns, using the best PPC strategies is a must in making sure you’re successful. Read this post to discover the top 8 strategies the pros use!