fbpx

Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google

On March 9th, 2023, Microsoft’s Corporate VP, Yusuf Mehdi, announced that Bing had achieved a significant milestone: over 100 million Daily Active Users (DAUs).  While Google is still the 800 pound gorilla of the search engine industry, this news begs the question: Should I be investing in search when AI seems to be the way …

Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google Read More »

Digital Showdown: SEO vs. PPC – Which Hero Will Triumph for Your Business?

The digital marketing world is dominated by two major players: SEO (Search Engine Optimization) and PPC (Pay-per-click) advertising. Both have merits and demerits, and deciding which is better for your business ultimately relies on your goals, budget, and industry dynamics. Let’s dissect both and see what we can discern. What are SEO and PPC? SEO is centred around enhancing …

Digital Showdown: SEO vs. PPC – Which Hero Will Triumph for Your Business? Read More »