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A Beginner’s Guide to Implementing gtag.js with Google Tag Manager (GTM)

Are you feeling overwhelmed by the world of website tracking and data collection? You’re not alone. With evolving privacy regulations and the eventual phase-out of third-party cookies, understanding how to implement website tagging properly can seem daunting. But don’t worry, Google has provided two powerful tools – gtag.js and Google Tag Manager – to simplify …

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The Step by Step Guide to Setting Up Conversion Tracking using Google Tag Manager

Maximizing Conversions with Google Tag Manager: A Complete Guide for Google Ads Conversion Tracking Tracking conversions is essential for any online business. It allows you to measure the effectiveness of your marketing campaigns and optimize them for better results. Google Ads Conversion Tracking is a powerful tool that lets you see how your ads drive …

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2024 Paid Search Trends: Navigating the PPC Landscape

2024 Paid Search Trends: Navigating the PPC Landscape     Introduction to Paid Search Trends As digital marketing continues to evolve, staying ahead of the curve is crucial for marketers. The world of PPC (Pay-Per-Click) advertising is no exception, with 2024 expected to bring about significant shifts in the paid search landscape. To better understand …

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How to Find a Pay-Per-Click Expert Who Gets You Real Results

In today’s complex digital marketing landscape, the role of a Pay-Per-Click (PPC) expert has become more important than ever. These professionals are the navigators, steering your business toward high visibility, traffic, and leads/sales. But how does one go about hiring the right PPC expert? Should you lean towards a freelancer’s agility or a PPC agency’s …

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7 Industries That Should Be Advertising on Google Ads (According to Data)

Are you wondering if Google Ads work? According to studies and data, companies in e-commerce, higher education, software as a service (SaaS), healthcare, finance, law, and home services should be advertising on Google Ads. Google Ads can drive more leads, boost sales, and increase revenue for businesses in these 7 industries. See why Google Ads …

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Are Google Ads Worth the Cost? A Data-Driven Look at the Pros and Cons

Google Ads (formerly Google AdWords) is one of the most popular pay-per-click advertising platforms, with millions of businesses worldwide using it to drive traffic and sales. However, Google Ads comes with a cost, often significant for small businesses and startups. Many companies’ big question is: Are Google Ads worth the investment? The Pros: Google Ads …

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Unmasking Your Cash Cow πŸ„: How to Identify Your Business’s Most Profitable Channels in Google Ads

Ever heard of a goose laying golden eggs, right? But did you know a silent cash cow could be sitting in your Google Ads? πŸ‘€ Recognizing and optimizing the most profitable channels within your Google Ads can be a major booster to your company’s profitability. We aren’t just talking about increasing revenue here, but more …

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Unravel the Google Ads Mystery: When Will They Start Working Their Magic and Supercharge Your Business?! πŸ”

Are you an entrepreneur looking to delve into the world of Google Ads, or have you already started but need clarification on how long it takes to start seeing results?Β  Figuring exactly when Google Ads start working is akin to addressing the age-old question, “How long is a piece of string?” It’s tricky, but it’s …

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Digital Showdown: SEO vs. PPC – Which Hero Will Triumph for Your Business?

The digital marketing world is dominated by two major players: SEO (Search Engine Optimization) and PPC (Pay-per-click) advertising. Both have merits and demerits, and deciding which is better for your business ultimately relies on your goals, budget, and industry dynamics. Let’s dissect both and see what we can discern. What are SEO and PPC? SEO is centred around enhancing …

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Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google

On March 9th, 2023, Microsoft’s Corporate VP, Yusuf Mehdi, announced that Bing had achieved a significant milestone: over 100 million Daily Active Users (DAUs).  While Google is still the 800 pound gorilla of the search engine industry, this news begs the question: Should I be investing in search when AI seems to be the way …

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