In today’s complex digital marketing landscape, the role of a Pay-Per-Click (PPC) expert has become more important than ever. These professionals are the navigators, steering your business toward high visibility, traffic, and leads/sales. But how does one go about hiring the right PPC expert? Should you lean towards a freelancer’s agility or a PPC agency’s …
How to Find a Pay-Per-Click Expert Who Gets You Real Results Read More »
Are you wondering if Google Ads work? According to studies and data, companies in e-commerce, higher education, software as a service (SaaS), healthcare, finance, law, and home services should be advertising on Google Ads. Google Ads can drive more leads, boost sales, and increase revenue for businesses in these 7 industries. See why Google Ads …
7 Industries That Should Be Advertising on Google Ads (According to Data) Read More »
Google Ads (formerly Google AdWords) is one of the most popular pay-per-click advertising platforms, with millions of businesses worldwide using it to drive traffic and sales. However, Google Ads comes with a cost, often significant for small businesses and startups. Many companies’ big question is: Are Google Ads worth the investment? The Pros: Google Ads …
Are Google Ads Worth the Cost? A Data-Driven Look at the Pros and Cons Read More »
Ever heard of a goose laying golden eggs, right? But did you know a silent cash cow could be sitting in your Google Ads? 👀 Recognizing and optimizing the most profitable channels within your Google Ads can be a major booster to your company’s profitability. We aren’t just talking about increasing revenue here, but more …
Are you an entrepreneur looking to delve into the world of Google Ads, or have you already started but need clarification on how long it takes to start seeing results? Figuring exactly when Google Ads start working is akin to addressing the age-old question, “How long is a piece of string?” It’s tricky, but it’s …
The digital marketing world is dominated by two major players: SEO (Search Engine Optimization) and PPC (Pay-per-click) advertising. Both have merits and demerits, and deciding which is better for your business ultimately relies on your goals, budget, and industry dynamics. Let’s dissect both and see what we can discern. What are SEO and PPC? SEO is centred around enhancing …
Digital Showdown: SEO vs. PPC – Which Hero Will Triumph for Your Business? Read More »
On March 9th, 2023, Microsoft’s Corporate VP, Yusuf Mehdi, announced that Bing had achieved a significant milestone: over 100 million Daily Active Users (DAUs). While Google is still the 800 pound gorilla of the search engine industry, this news begs the question: Should I be investing in search when AI seems to be the way …
Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google Read More »
It’s almost that time of the year again! The holiday season is just about here, and the weather department says you can feel it in the air… and let’s not forget the mounting pressure on your friends and folks who work in marketing. While holiday season marketing brings the opportunity for creatives to unleash themselves, …
Keyword grouping is a great way to enhance the quality of your content and keyword organization.
Have you ever been stuck trying to figure out what campaigns and content is impacting your customers most? These days everyone using the web is exposed to thousands of messages per day. And every day, thousands of businesses are pushing to be seen by those same people you hope to reach. So the money you …
Google Ads Attribution Models: All you need to know Read More »