Facebook ads are considered as one of the cheapest ads online since they help reach a larger audience with lesser budgets as compared to the other social media platforms. Most of the campaign types on Facebook use a fixed charge system instead of the infamous ‘PPC’. However, if not managed properly, these campaigns can drain …
Are you tired of grinding your gears over how to get more leads? If you’ve been trying to make more conversions with your website on your own, you’re probably getting frustrated. It’s not easy to provide excellent keywords without spending hours conducting research with intricately designed tools. Even if you manage to use the keyword …
Goodbye “Average Position”, please clean out your locker and turn in your keys and badge at the front desk. Google is not shy about quickly and decisively killing off parts of its business it no longer views as valuable; you better believe that features are no stranger to this cold chopping block. In February 2019, …
Average Position Is Going Away; What’s Next? 4 New Google Ads Metrics Read More »
Google Tag Manager is an online tool developed by Google which allows advertisers and marketers to manage marketing tags on websites without having to modify the code. These tags are basically small snippets of code or just tracking pixels which perform various functions such as adding analytics tracking, or creating additional website functionality. They can …
The Step by Step Guide to Setting Up Conversion Tracking using Google Tag Manager Read More »
Google is (currently) the most used search engine all over the globe. It receives more than 63,000 search queries every second on any given day. That’s about 10 more questions per second than a two-year-old! While Google continues to cement its position on the top of the search engine pile, not all of these searches …
Google: Broad & Phrase Match Types Are (Essentially) Becoming One Read More »
No matter how well an ad is written, the one thing that defines its success is how specific it is to the targeted customers and how personalized is the experience it provides to its audience. Although the overall demographics of a market define it as a whole, no two customers are the same and all …
Google Ads Has Two New Ways to Reach the Right Customers Read More »
“What is the size does the Facebook Feed ad need to be?” – your graphic designer, every week (probably) Even the best marketers (and the best copywriters, the best programmers, the best web developers… you get the picture?) rely on Google to be their memory. Stop hunting around the whole damn internet by bookmarking this …
The Big Guide To Ad Sizes For Social Media Platforms Read More »
Google’s Analytics platform has done wonders in helping businesses better understand their digital presence and improve traffic to their sites over time, however, if not implemented carefully it can be disastrous. Rolling out Google Analytics and measuring the right KPIs can be a tricky process for marketers; the wrong data can lead you towards poor …
Google Ads can be really helpful for small businesses looking to expand their digital footprint and can open lots of new doors for them, but this only happens when the ads are written properly and are used strategically to reap maximum benefits. The process of writing ads is challenging and complex, which is why every …
I’ve already told you that you should be using remarketing campaigns to drive traffic and boost sales. If you haven’t read that article, click on this blue text (that’s a link) and read up. Like I say in that lovely post, remarketing is a seriously powerful tool in a PPC marketer’s chest that takes your …
Remarketing: How To Improve Your Digital Marketing Conversion Rates Read More »