Your best customers have already shown up! The most significant opportunity for a brand is to convert people who have already shown interest in your business. Using the magic behind the internet, you can find these people and make sure they don’t forget about you. This ability to be everywhere your customers are is called …
Remarketing and RLSAs: Keeping Up with Your Joneses Read More »
Who are you? This isn’t a philosophical question directed at you, personally. It’s a question that every person in every organization should be asking themselves, every day, about their customers. You should be hooting all the time, at every meeting, and in every review. Who is our market? Who are these brave souls that buy …
I think we all know that there’s plenty of PPC management agencies here in Edmonton. & I think we all know that they’re not all that great at what they do. Mistakes in pay-per-click come in all sort of sizes, from tiny blunders that make almost no difference to the result, to huge mistakes that …
5 PPC Management Mistakes That Will Make You Switch Agencies Read More »
It’s tempting to shove every bell and whistle onto your landing page; you’ve already got their attention, why not cram every benefit and feature onto this page to make a compelling argument for their wallet?
Updated: August 30th 2023 Are you interested in conducting a swift audit of your Google Ads Keywords account to evaluate what your PPC consultant has been up to? Here’s a primer to that audit, designed to optimize your Google AdWords. Please note that although the interface may change with updates from Google, the principles behind these …
You need to be using Single Keyword Ad Groups (SKAGs). That’s all for today, don’t forget to like and subscribe! Oh okay fine I’ll go into more detail. They’re more work for people like me to set up, but that doesn’t matter because I like effort. The best things in life take maximum effort (except …
When tracking performance of your ads across multiple search platforms you may be surprised to discover that the same strategy used across multiple platforms won’t work the same. In particular Bing and Google Ads have very different behaviours…