Google Ads audience targeting has focused on keywords for forever. It’s been an approach that has existed for such a long time because of how efficient it was to get your products in front of ideal audiences. You would research keywords, put them in a list, then create the ads that match the search intent …
What is Google Ads Audience Targeting? (And How to Use It) Read More »
LinkedIn targeting can be really efficient in making sure your campaigns reach the right audience at the right time. Read this post to find out how!
Hot off the press! Mobile app marketing is the route to take right now. Read this blog post to learn where to start and the best practices you should consider.
If there’s one piece of advice I had to give you, it’s keep marketing! In this blog post, I discuss why you should keep marketing through the pandemic and how.
Facebook sequential ads are an up and coming tool that allows advertisers to avoid ad fatigue. Read this post to learn who should use them and why!
Google Ad Manager may seem really intimidating, but it’s actually quite simple to use! Read this post to find out more about the interface and its features.
Chances are, your adwords campaign structure could use some reorganizing. This post covers the basics on making sure you have the best structure possible.
The Display Network is a truly amazing tool that each advertiser should rely on heavily to get their campaigns in front of their ideal clients. But when it comes to your Google ads on mobile, there’s a little bit more to the story. How to Get Your Google Ads on Mobile Apps Showing your ads …
As someone who works in advertising, especially if you utilize Google Ads, it’s important to make sure you’re up to date with Google’s relatively strict policies and guidelines. You might wonder why your Google ad disapproved. At some point, you may come across a disapproved ad or landing page, which will no doubt be followed …
Why Was Your Google Ad Disapproved? (And How to Fix It) Read More »
As a business owner and/or marketer, it makes a lot of sense to want to understand your customers’ journey to becoming a customer. What channels are they using to find your business? What are they clicking that ultimately leads them to buying your products? Are your customers organic? Understanding your customers’ buying journey means you’ll …