Updated: August 30th 2023 Are you interested in conducting a swift audit of your Google Ads Keywords account to evaluate what your PPC consultant has been up to? Here’s a primer to that audit, designed to optimize your Google AdWords. Please note that although the interface may change with updates from Google, the principles behind these …
You need to be using Single Keyword Ad Groups (SKAGs). That’s all for today, don’t forget to like and subscribe! Oh okay fine I’ll go into more detail. They’re more work for people like me to set up, but that doesn’t matter because I like effort. The best things in life take maximum effort (except …
When tracking performance of your ads across multiple search platforms you may be surprised to discover that the same strategy used across multiple platforms won’t work the same. In particular Bing and Google Ads have very different behaviours…
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