Everything PPC Marketing

Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google

April 10, 2023

On March 9th, 2023, Microsoft’s Corporate VP, Yusuf Mehdi, announced that Bing had achieved a significant milestone: over 100 million Daily Active Users (DAUs).  While Google is still the 800 pound gorilla of the search engine industry, this news begs the question: Should I be investing in search when AI …

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Use Keywords to Win this Holiday Season

November 9, 2022

It’s almost that time of the year again! The holiday season is just about here, and the weather department says you can feel it in the air… and let’s not forget the mounting pressure on your friends and folks who work in marketing. While holiday season marketing brings the opportunity …

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Keyword grouping can have a HUGE impact on your Google Ads

Keyword Grouping: How to Group Your Keywords to Build High Converting Campaigns

December 23, 2021

Keyword grouping is a great way to enhance the quality of your content and keyword organization.

Google Ads Attribution Models: All you need to know

October 26, 2021

Have you ever been stuck trying to figure out what campaigns and content is impacting your customers most? These days everyone using the web is exposed to thousands of messages per day. And every day, thousands of businesses are pushing to be seen by those same people you hope to …

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Be On Top of Your Ads:

September 29, 2021

Whether you’re managing your ads or working with an agency to handle your campaigns, it is important to stay on top of things, especially key budget items…like your ads and the people responsible for making them profitable.

More Bang For Your Buck: Google Ads Scripts

July 30, 2021

These tools enable you to place automation on your ads. With hundreds of scripts readily available online for free, there is a script you can use to get what you need from your ads without having to monitor it manually. Learn more about Google Ads Scripts

Squeezing All The Juice: Utilizing Google Display Network Power of Conversion

July 15, 2021

You’ve been using Google Adwords to promote your business for quite some time now and you might have probably encountered Google Display Network (GDN) in there. But what exactly is this tool?

6 Things to Do After Launching a PPC Campaign

6 Things to Do After Launching a PPC Campaign

May 19, 2020

So you’ve launched your ad campaign. Congrats! Now what? You need to make sure you’re getting the best ad results by following these six steps.

8 Expert PPC Strategies You Need to Try in 2020

May 14, 2020

When creating your campaigns, using the best PPC strategies is a must in making sure you’re successful. Read this post to discover the top 8 strategies the pros use!

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