Everything PPC Marketing
Youtube: Drive More Traffic with CTA Extensions
I talk about extensions a lot… maybe too much. They’re just so damn useful I can’t help but get excited whenever I get a chance to use them for my clients. It’s an easy and consistent way to elevate your campaigns to the next level and drive better ROI for …
Facebook’s Expanding Interests: Should You Use It?
Facebook: Expanding Interests: Should You Use It? The two things essential to the growth of every online business are firstly collecting a pool of customers and secondly retaining them. However, when you have crossed a certain level in terms of your online market share or sales, there is a need …
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10 Times NOT to Launch Your PPC Campaign
Figuring out the right time to roll out a PPC campaign requires a certain level of experience with advertising and a decent knowledge about the online trends. While one can never be sure of the perfect time to launch these campaigns, here are the 10 times when you must NOT …
6 Facebook Ads Targeting Tips
Facebook ads are considered as one of the cheapest ads online since they help reach a larger audience with lesser budgets as compared to the other social media platforms. Most of the campaign types on Facebook use a fixed charge system instead of the infamous ‘PPC’. However, if not managed …
What is Google AdWords?
Are you tired of grinding your gears over how to get more leads? If you’ve been trying to make more conversions with your website on your own, you’re probably getting frustrated. It’s not easy to provide excellent keywords without spending hours conducting research with intricately designed tools. Even if you …
Average Position Is Going Away; What’s Next? 4 New Google Ads Metrics
Goodbye “Average Position”, please clean out your locker and turn in your keys and badge at the front desk. Google is not shy about quickly and decisively killing off parts of its business it no longer views as valuable; you better believe that features are no stranger to this cold …
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The Step by Step Guide to Setting Up Conversion Tracking using Google Tag Manager
Google Tag Manager is an online tool developed by Google which allows advertisers and marketers to manage marketing tags on websites without having to modify the code. These tags are basically small snippets of code or just tracking pixels which perform various functions such as adding analytics tracking, or creating …
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Google: Broad & Phrase Match Types Are (Essentially) Becoming One
Google is (currently) the most used search engine all over the globe. It receives more than 63,000 search queries every second on any given day. That’s about 10 more questions per second than a two-year-old! While Google continues to cement its position on the top of the search engine pile, …
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Google Ads Has Two New Ways to Reach the Right Customers
No matter how well an ad is written, the one thing that defines its success is how specific it is to the targeted customers and how personalized is the experience it provides to its audience. Although the overall demographics of a market define it as a whole, no two customers …
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