Everything PPC Marketing
The Big Guide To Ad Sizes For Social Media Platforms
“What is the size does the Facebook Feed ad need to be?” – your graphic designer, every week (probably) Even the best marketers (and the best copywriters, the best programmers, the best web developers… you get the picture?) rely on Google to be their memory. Stop hunting around the whole …
The Big Guide To Ad Sizes For Social Media Platforms Read More »
Google Analytics: 12 Common Analytics Mistakes
Google’s Analytics platform has done wonders in helping businesses better understand their digital presence and improve traffic to their sites over time, however, if not implemented carefully it can be disastrous. Rolling out Google Analytics and measuring the right KPIs can be a tricky process for marketers; the wrong data …
Google Ad Suggestions: Should You Listen?
Google Ads can be really helpful for small businesses looking to expand their digital footprint and can open lots of new doors for them, but this only happens when the ads are written properly and are used strategically to reap maximum benefits. The process of writing ads is challenging and …
Remarketing: How To Improve Your Digital Marketing Conversion Rates
I’ve already told you that you should be using remarketing campaigns to drive traffic and boost sales. If you haven’t read that article, click on this blue text (that’s a link) and read up. Like I say in that lovely post, remarketing is a seriously powerful tool in a PPC …
Remarketing: How To Improve Your Digital Marketing Conversion Rates Read More »
How To Calculate Your Online Advertising Budget
Please, GIVE ME ALL YOUR MONEY. There’s your budget! No, but seriously, how do you even begin to approach how much of your precious funds should be headed out over the internet to hopefully gain sales from those nameless, faceless people we call online customers? Saddle up there cowgirl, let’s …
Why Digital Marketing is the Way to Win in Canada
Canadians are increasingly becoming online consumers. From giant retailers to small local shops, a digital storefront is becoming the norm. More and more Canadians decide to check a business out online either before, during or as a part of making a purchase. 77% of Canadians already go online to discover …
Why Digital Marketing is the Way to Win in Canada Read More »
Google Ads For Dummies
So you want to start advertising on “The Google,” but you really don’t know how it works? Well, then my friend, you’ve come to the right blog post! I’m going to get you up to speed on what exactly an ad platform is, how Google’s ad platform works, and how …
Why You Need To Own Your Google Ads Account
We often get clients coming to us that only have a rudimentary knowledge of how Google Ads works. Let me just start by saying that it’s COMPLETELY fine not to be an expert in how online advertising works; if you were, then what would you need ME for? It meeeeeeee …
Should You Be Bidding On Your Brand Name?
The answer is, yes. Thank you for coming to my TED Talk. Okay fine, I’ll explain because I love you all and I can’t leave you hanging. There’s been a consistent debate happening on branded keyword bidding strategies: should you bother bidding on your own name? I mean if someone …
Talk To Us About Your PPC Marketing
Don't waste another dime on PPC campaigns that aren't delivering high-quality leads and outstanding conversion rates.
Improve the ROI of your marketing spend now with expertly delivered PPC consulting services from Hop Skip Media.
+1 587 557 4904
projects@hopskipmedia.com
