Everything PPC Marketing

The answer is, yes. Thank you for coming to my TED Talk. Okay fine, I’ll explain because I love you all and I can’t leave you hanging. There’s been a consistent debate happening on branded keyword bidding strategies: should you bother bidding on your own name? I mean if someone …

Should You Be Bidding On Your Brand Name? Read More »

Your best customers have already shown up! The most significant opportunity for a brand is to convert people who have already shown interest in your business. Using the magic behind the internet, you can find these people and make sure they don’t forget about you. This ability to be everywhere …

Remarketing and RLSAs: Keeping Up with Your Joneses Read More »

Who are you? This isn’t a philosophical question directed at you, personally. It’s a question that every person in every organization should be asking themselves, every day, about their customers. You should be hooting all the time, at every meeting, and in every review. Who is our market? Who are …

Google Ads Audience Insights – Get Owl The Data Read More »

I think we all know that there’s plenty of PPC management agencies here in Edmonton. & I think we all know that they’re not all that great at what they do. Mistakes in pay-per-click come in all sort of sizes, from tiny blunders that make almost no difference to the …

5 PPC Management Mistakes That Will Make You Switch Agencies Read More »

Hey – you want to do a quick audit of your Google Ads account to check up on what your PPC consultant is doing? Here is a quick-hit start to an audit, that will help you tune up your Google AdWords. These steps are current as of July 2019; Google …

How To Quickly Audit your Own Google Ads Keywords Read More »

You need to be using Single Keyword Ad Groups (SKAGs). That’s all for today, don’t forget to like and subscribe! Oh okay fine I’ll go into more detail. They’re more work for people like me to set up, but that doesn’t matter because I like effort. The best things in …

SKAGs Are Friends Not Food Read More »

When tracking performance of your ads across multiple search platforms you may be surprised to discover that the same strategy used across multiple platforms won’t work the same. In particular Bing and Google Ads have very different behaviours…