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Everything PPC Marketing

Average Position Is Going Away; What’s Next? 4 New Google Ads Metrics

Average Position Is Going Away; What’s Next? 4 New Google Ads Metrics

September 16, 2019

Goodbye “Average Position”, please clean out your locker and turn in your keys and badge at the front desk. ​​Google is not shy about quickly and decisively killing off parts of its business it no longer views as valuable; you better believe that features are no stranger to this cold …

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Google: Broad & Phrase Match Types Are (Essentially) Becoming One

September 9, 2019

Google is (currently) the most used search engine all over the globe. It receives more than 63,000 search queries every second on any given day. That’s about 10 more questions per second than a two-year-old! While Google continues to cement its position on the top of the search engine pile, …

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Google Ads Has Two New Ways to Reach the Right Customers

September 6, 2019

No matter how well an ad is written, the one thing that defines its success is how specific it is to the targeted customers and how personalized is the experience it provides to its audience. Although the overall demographics of a market define it as a whole, no two customers …

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The Big Guide To Ad Sizes For Social Media Platforms

September 2, 2019

“What is the size does the Facebook Feed ad need to be?” – your graphic designer, every week (probably) Even the best marketers (and the best copywriters, the best programmers, the best web developers… you get the picture?) rely on Google to be their memory. Stop hunting around the whole …

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Google Analytics: 12 Common Analytics Mistakes

August 30, 2019

Google’s Analytics platform has done wonders in helping businesses better understand their digital presence and improve traffic to their sites over time, however, if not implemented carefully it can be disastrous. Rolling out Google Analytics and measuring the right KPIs can be a tricky process for marketers; the wrong data …

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Google Ad Suggestions: Should You Listen?

August 26, 2019

Google Ads can be really helpful for small businesses looking to expand their digital footprint and can open lots of new doors for them, but this only happens when the ads are written properly and are used strategically to reap maximum benefits. The process of writing ads is challenging and …

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Remarketing: How To Improve Your Digital Marketing Conversion Rates

August 23, 2019

I’ve already told you that you should be using remarketing campaigns to drive traffic and boost sales. If you haven’t read that article, click on this blue text (that’s a link) and read up. Like I say in that lovely post, remarketing is a seriously powerful tool in a PPC …

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How To Calculate Your Online Advertising Budget

August 19, 2019

Please, GIVE ME ALL YOUR MONEY. There’s your budget! No, but seriously, how do you even begin to approach how much of your precious funds should be headed out over the internet to hopefully gain sales from those nameless, faceless people we call online customers? Saddle up there cowgirl, let’s …

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Why Digital Marketing is the Way to Win in Canada

August 16, 2019

Canadians are increasingly becoming online consumers. From giant retailers to small local shops, a digital storefront is becoming the norm. More and more Canadians decide to check a business out online either before, during or as a part of making a purchase. 77% of Canadians already go online to discover …

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