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Everything PPC Marketing

Are Google Ads Worth the Cost? A Data-Driven Look at the Pros and Cons

October 25, 2023

Google Ads (formerly Google AdWords) is one of the most popular pay-per-click advertising platforms, with millions of businesses worldwide using it to drive traffic and sales. However, Google Ads comes with a cost, often significant for small businesses and startups. Many companies’ big question is: Are Google Ads worth the …

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Unmasking Your Cash Cow ๐Ÿ„: How to Identify Your Business’s Most Profitable Channels in Google Ads

October 10, 2023

Ever heard of a goose laying golden eggs, right? But did you know a silent cash cow could be sitting in your Google Ads? ๐Ÿ‘€ Recognizing and optimizing the most profitable channels within your Google Ads can be a major booster to your company’s profitability. We aren’t just talking about …

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Unravel the Google Ads Mystery: When Will They Start Working Their Magic and Supercharge Your Business?! ๐Ÿ”

September 27, 2023

Are you an entrepreneur looking to delve into the world of Google Ads, or have you already started but need clarification on how long it takes to start seeing results?ย  Figuring exactly when Google Ads start working is akin to addressing the age-old question, “How long is a piece of …

Unravel the Google Ads Mystery: When Will They Start Working Their Magic and Supercharge Your Business?! ๐Ÿ” Read More »

Digital Showdown: SEO vs. PPC – Which Hero Will Triumph for Your Business?

September 13, 2023

The digital marketing world is dominated by two major players: SEO (Search Engine Optimization) and PPC (Pay-per-click) advertising. Both have merits and demerits, and deciding which is better for your business ultimately relies on your goals, budget, and industry dynamics. Let’s dissect both and see what we can discern. What are SEO and …

Digital Showdown: SEO vs. PPC – Which Hero Will Triumph for Your Business? Read More »

Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google

April 10, 2023

On March 9th, 2023, Microsoft’s Corporate VP, Yusuf Mehdi, announced that Bing had achieved a significant milestone: over 100 million Daily Active Users (DAUs).  While Google is still the 800 pound gorilla of the search engine industry, this news begs the question: Should I be investing in search when AI …

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Use Keywords to Win this Holiday Season

November 9, 2022

It’s almost that time of the year again! The holiday season is just about here, and the weather department says you can feel it in the airโ€ฆ and letโ€™s not forget the mounting pressure on your friends and folks who work in marketing. While holiday season marketing brings the opportunity …

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Keyword grouping can have a HUGE impact on your Google Ads

Keyword Grouping: How to Group Your Keywords to Build High Converting Campaigns

December 23, 2021

Keyword grouping is a great way to enhance the quality of your content and keyword organization.

Google Ads Attribution Models: All you need to know

October 26, 2021

Have you ever been stuck trying to figure out what campaigns and content is impacting your customers most? These days everyone using the web is exposed to thousands of messages per day. And every day, thousands of businesses are pushing to be seen by those same people you hope to …

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Be On Top of Your Ads:

September 29, 2021

Whether youโ€™re managing your ads or working with an agency to handle your campaigns, it is important to stay on top of things, especially key budget itemsโ€ฆlike your ads and the people responsible for making them profitable.

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