Everything PPC Marketing
7 Smart + Unique Ways to Use Automated Bidding
So you’ve decided to take a leap of faith and switch from manual bidding to using Google’s automated bidding! Congratulations! ? It can be a little scary taking that step, but the amount of free time you’ll have now means you can refocus on the things that matter in your …
4 Google Adwords Fundamentals You Need to Remember
When you think about PPC, you probably instantly think of Google. That makes sense, because the tech giant dominates global search with over 90% of the market share. ? It’s important not to forget competitors like Yahoo and Bing, but the reality is that most users, and thus most potential …
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2 Reasons You Need to Be the Ad Account Owner
Let’s say you wanted to start running ads on Google. You hired an agency and gave them the reins. You asked them to start sending ads to your business, your products and your landing pages, but you didn’t sign up to be the ad account owner. If you don’t own …
How to Use LinkedIn Video Ads to Boost Your Business
In 2021, it’s projected that 82% of internet traffic will be driven by video. In fact, over 17.2% of ad budgets will be dedicated to video marketing. That’s a huge portion of video traffic those ads will take up! Linkedin video ads are a great way to start getting into …
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What is the New Instagram Explore Placement?
Instagram is on the rise! This means you should be doing as much research on how to use Instagram’s explore placement feature to your advantage as soon as possible! And if you don’t already have a business account, you need one. Stat. But first, let’s cover our basics. Instagram is …
How to Get Specific with Your Geotargeting
Geotargeting is a great tool for marketers to utilize so they can make sure their ads and campaigns are reaching relevant users to their marketed materials. Did you know 70% of consumers are willing to share their location information if they believe they are getting something of value in return? …
How to Use Video Advertising to Boost Your Brand
Video advertising works! Even if you don’t have a big following on social media or your email list isn’t there yet. Without video advertising, you probably won’t get enough views to bring the desired results for your business because of your small following when you are first starting out. The …
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Why is Bing Ads the Best Place to Start Your Campaign?
Why Bing Ads? ? Doesn’t everyone use other search engines more than Bing? Maybe you think nobody uses Bing, but you’re in for a surprise. Bing isn’t known for being a popular search engine site, but things are changing in the marketing world! Those who ignore Bing are missing out …
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How to Best Monitor Ad Performance and Improve Your Results
Over time, you may have noticed that your ad performance goes up and down frequently. Why is that? The best way to monitor your ads is to create reports. Don’t be discouraged! Reports will help you identify what needs to be fixed so you can improve your results. Over time, …
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