Everything PPC Marketing
How to Use the Top Conversion Path Report
As a business owner and/or marketer, it makes a lot of sense to want to understand your customers’ journey to becoming a customer. What channels are they using to find your business?What are they clicking that ultimately leads them to buying your products?Are your customers organic? Understanding your customers’ buying …
Why You Need to Edit Your Search Partner Placements
When it comes to paid Google ads, you might wonder where your ads are going to be shown or what kind of traffic to expect in return. And wait — Google Search Partner placements? What are those? There is so much more that goes into Google Ads once you start …
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Why Do I Need to Pay My PPC Agency Every Month?
What if I told you that a PPC agency can be just as valuable as your SEO strategy?? We’ve all had the importance of search engine optimization hammered into our heads, but the thing about SEO is that it takes time. It’s a long, long process without guaranteed outcomes – …
7 Smart + Unique Ways to Use Automated Bidding
So you’ve decided to take a leap of faith and switch from manual bidding to using Google’s automated bidding! Congratulations! ? It can be a little scary taking that step, but the amount of free time you’ll have now means you can refocus on the things that matter in your …
4 Google Adwords Fundamentals You Need to Remember
When you think about PPC, you probably instantly think of Google. That makes sense, because the tech giant dominates global search with over 90% of the market share. ? It’s important not to forget competitors like Yahoo and Bing, but the reality is that most users, and thus most potential …
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2 Reasons You Need to Be the Ad Account Owner
Let’s say you wanted to start running ads on Google. You hired an agency and gave them the reins. You asked them to start sending ads to your business, your products and your landing pages, but you didn’t sign up to be the ad account owner. If you don’t own …
How to Use LinkedIn Video Ads to Boost Your Business
In 2021, it’s projected that 82% of internet traffic will be driven by video. In fact, over 17.2% of ad budgets will be dedicated to video marketing. That’s a huge portion of video traffic those ads will take up! Linkedin video ads are a great way to start getting into …
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What is the New Instagram Explore Placement?
Instagram is on the rise! This means you should be doing as much research on how to use Instagram’s explore placement feature to your advantage as soon as possible! And if you don’t already have a business account, you need one. Stat. But first, let’s cover our basics. Instagram is …
How to Get Specific with Your Geotargeting
Geotargeting is a great tool for marketers to utilize so they can make sure their ads and campaigns are reaching relevant users to their marketed materials. Did you know 70% of consumers are willing to share their location information if they believe they are getting something of value in return? …
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