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Everything PPC Marketing

How to Best Monitor Ad Performance and Improve Your Results

March 11, 2020

Over time, you may have noticed that your ad performance goes up and down frequently. Why is that?  The best way to monitor your ads is to create reports. Don’t be discouraged! Reports will help you identify what needs to be fixed so you can improve your results. Over time, …

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5 Hacks That Will Increase ROI of Your Ads

March 9, 2020

While it seems like the cost of well…everything always seems to go up every year, from rent to avocados to gasoline, there’s one thing that the cost is actually going down and it’s really good news for your business. The rate of clicks on Google Ads (formerly AdWords) has gone …

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7 Expert Tips You Need to Optimize Facebook Ads

March 6, 2020

Setting up Facebook ads might be a little intimidating for you. Are they working for you? Do you know how to reach your audience? Maybe you need to figure out how to get a better ROI from your Facebook ads. The trick is to optimize Facebook ads! Try these 7 …

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How to Use Ad Customizers to Improve Effectiveness

March 4, 2020

All advertisers dream of scaling their ads to appeal to specific customers. You want to send the right message at the right time. This will help you maximize your advertising dollars. How can this be done efficiently? With ad customizers!  What Are Ad Customizers? Just a little recap!! ? Ad …

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5 Reasons You Need to Be Analysing Your Brand Competition For Bidding Opportunities

March 2, 2020

All’s fair in love and war! Right! ? I wonder if this applies to looking for bidding opportunities with your brand competition.  Google does allow brands to bid on competitors’ branded keywords, so it’s an acceptable practice. As long as you don’t mention the trademarked brand name of your competitor …

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The 10 Most Useful Tools That every PPC Specialist Needs to Have

February 28, 2020

As a PPC specialist building your business, you may find that there are several aspects of your business that you have to do on your own. Especially if you haven’t hired a small team to help you out.  But even without a team you can build your business using all …

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How Neuroscience Impacts Marketing In A Huge Way

February 26, 2020

The old advertising days are over. Move over Mad Men, the new wave of marketers is using less money to achieve bigger results. With new techniques and platforms, your brand can have an incredible impact on marketing to potential customers online.  Advertising is no longer just about who can afford …

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How to Use Social Advertisement on Twitter for B2B

How to Use Social Advertisement on Twitter for B2B

February 24, 2020

You probably don’t hear much about advertising on Twitter. But Twitter has some powerful targeting and objective features you won’t find anywhere else! Using social advertisements on Twitter shouldn’t be left out of your marketing campaigns. It can definitely help you grow your business and find new customers!  What Is …

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Why You Need to Add Pinterest to Your Marketing Concept Now

February 21, 2020

Have you considered adding Pinterest to your marketing concept? Pinterest is a platform that offers you an enormous opportunity to get in front of more people. Pinterest is growing every year. They’ve added so much to their platform to improve the user experience. Millions of people come to Pinterest with …

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