Everything PPC Marketing
How to Get Specific with Your Geotargeting
Geotargeting is a great tool for marketers to utilize so they can make sure their ads and campaigns are reaching relevant users to their marketed materials. Did you know 70% of consumers are willing to share their location information if they believe they are getting something of value in return? …
How to Use Video Advertising to Boost Your Brand
Video advertising works! Even if you don’t have a big following on social media or your email list isn’t there yet. Without video advertising, you probably won’t get enough views to bring the desired results for your business because of your small following when you are first starting out. The …
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Why is Bing Ads the Best Place to Start Your Campaign?
Why Bing Ads? ? Doesn’t everyone use other search engines more than Bing? Maybe you think nobody uses Bing, but you’re in for a surprise. Bing isn’t known for being a popular search engine site, but things are changing in the marketing world! Those who ignore Bing are missing out …
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How to Best Monitor Ad Performance and Improve Your Results
Over time, you may have noticed that your ad performance goes up and down frequently. Why is that? The best way to monitor your ads is to create reports. Don’t be discouraged! Reports will help you identify what needs to be fixed so you can improve your results. Over time, …
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5 Hacks That Will Increase ROI of Your Ads
While it seems like the cost of well…everything always seems to go up every year, from rent to avocados to gasoline, there’s one thing that the cost is actually going down and it’s really good news for your business. The rate of clicks on Google Ads (formerly AdWords) has gone …
7 Expert Tips You Need to Optimize Facebook Ads
Setting up Facebook ads might be a little intimidating for you. Are they working for you? Do you know how to reach your audience? Maybe you need to figure out how to get a better ROI from your Facebook ads. The trick is to optimize Facebook ads! Try these 7 …
How to Use Ad Customizers to Improve Effectiveness
All advertisers dream of scaling their ads to appeal to specific customers. You want to send the right message at the right time. This will help you maximize your advertising dollars. How can this be done efficiently? With ad customizers! What Are Ad Customizers? Just a little recap!! ? Ad …
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5 Reasons You Need to Be Analysing Your Brand Competition For Bidding Opportunities
All’s fair in love and war! Right! ? I wonder if this applies to looking for bidding opportunities with your brand competition. Google does allow brands to bid on competitors’ branded keywords, so it’s an acceptable practice. As long as you don’t mention the trademarked brand name of your competitor …
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The 10 Most Useful Tools That every PPC Specialist Needs to Have
As a PPC specialist building your business, you may find that there are several aspects of your business that you have to do on your own. Especially if you haven’t hired a small team to help you out. But even without a team you can build your business using all …
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