Everything PPC Marketing
How to Set Up Twitter Video Advertising
Video is taking over the internet. Literally. More and more consumers are watching videos on their PCs or their smartphones, and it’s estimated that video makes up 80% of global internet traffic. 80%?! Consider how often you google how-to complete a home project and you end up watching a YouTube …
What You Need to Know About LinkedIn Ads
Many marketers are using LinkedIn ads and making the most of the platform. LinkedIn has no shortage of targeting options. And LinkedIn is the largest stage for B2B marketers. Maybe you have lots of questions about LinkedIn ads and how they work. Is there a secret to LinkedIn ads? Do …
How to Analyze Your Google Adwords Performance
Is it time to review your Google AdWords performance? Maybe you’ve been neglecting to do your reviewing because it all seems a little overwhelming. So many metrics and data to sort through! You want to get qualified leads and clicks for your ads. It can actually be fun looking at …
How to Grow Conversions With Local Advertising
Local advertising can be a hard nut to crack. ? The audience size is generally small (as compared to larger campaigns based on entire nations) and the keywords can be really competitive. All of that means that brands attempting local PPC advertising, especially on their own, can really struggle. This …
Want Your Quora Ads to Be Successful? Here’s What You Need to Do
Have you tried using Quora ads? I know. You’re probably thinking that adding a new ad platform to your marketing isn’t always easy ? But it’s worth it! Every ad platform is unique and can help bring in more leads and conversions. So shake off those scary feelings and follow …
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Why You Need to Start Using Custom Engagement Ads
Most marketers want new customers to engage with their ads. People who engage rather than just view your ad, are more likely to purchase your products and services. Display campaigns are also important when you want to reach new people at the top of your funnel. But to get engagement …
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What is the Difference Between Conversions and Clicks
Does knowing the difference between clicks and conversions get you little confused? ? Maybe as a new marketer it might. But for a more expert marketer this may seem really simple. But wait! Things are changing so fast that the basics can easily be lost, confused or ignored, whether intentionally …
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