On March 9th, 2023, Microsoft’s Corporate VP, Yusuf Mehdi, announced that Bing had achieved a significant milestone: over 100 million Daily Active Users (DAUs). While Google is still the 800 pound gorilla of the search engine industry, this news begs the question: Should I be investing in search when AI seems to be the way …
Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google Read More »
It’s almost that time of the year again! The holiday season is just about here, and the weather department says you can feel it in the air… and let’s not forget the mounting pressure on your friends and folks who work in marketing. While holiday season marketing brings the opportunity for creatives to unleash themselves, …
Have you ever been stuck trying to figure out what campaigns and content is impacting your customers most? These days everyone using the web is exposed to thousands of messages per day. And every day, thousands of businesses are pushing to be seen by those same people you hope to reach. So the money you …
Google Ads Attribution Models: All you need to know Read More »
Whether you’re managing your ads or working with an agency to handle your campaigns, it is important to stay on top of things, especially key budget items…like your ads and the people responsible for making them profitable.
These tools enable you to place automation on your ads. With hundreds of scripts readily available online for free, there is a script you can use to get what you need from your ads without having to monitor it manually. Learn more about Google Ads Scripts
You’ve been using Google Adwords to promote your business for quite some time now and you might have probably encountered Google Display Network (GDN) in there. But what exactly is this tool?
It would be nice if optimizing the bottom of funnel marketing in PPC advertising was as easy as waiting for visitors to flow through your earlier conversion strategies, but the reality is that you need to actively prioritize specific changes to convert visitors to the bottom of the funnel stage. On the bright side, small …
Most marketers believe that using long-tail keywords is the most effective way to get traffic that converts without having to spend big, especially with Google Ads. In marketing, many people believe that using long-tail keywords generates high-conversion traffic, making it possible to even double a client’s profit by transforming simple keywords into long-tail keyword phrases …
Why You Need to Stop Using Long-Tail Keywords in Your Ads Read More »
Google Ads audience targeting has focused on keywords for forever. It’s been an approach that has existed for such a long time because of how efficient it was to get your products in front of ideal audiences. You would research keywords, put them in a list, then create the ads that match the search intent …
What is Google Ads Audience Targeting? (And How to Use It) Read More »
Hot off the press! Mobile app marketing is the route to take right now. Read this blog post to learn where to start and the best practices you should consider.