Digital Marketing

Why You Need to Stop Using Long-Tail Keywords in Your Ads

Most marketers believe that using long-tail keywords is the most effective way to get traffic that converts without having to spend big, especially with Google Ads. In marketing, many people believe that using long-tail keywords generates high-conversion traffic, making it possible to even double a client’s profit by transforming simple keywords into long-tail keyword phrases …

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Why Was Your Google Ad Disapproved? (And How to Fix It)

As someone who works in advertising, especially if you utilize Google Ads, it’s important to make sure you’re up to date with Google’s relatively strict policies and guidelines. You might wonder why your Google ad disapproved.  At some point, you may come across a disapproved ad or landing page, which will no doubt be followed …

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How to Use the Top Conversion Path Report

As a business owner and/or marketer, it makes a lot of sense to want to understand your customers’ journey to becoming a customer. What channels are they using to find your business? What are they clicking that ultimately leads them to buying your products? Are your customers organic? Understanding your customers’ buying journey means you’ll …

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