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Digital Marketing

Rethink Your PPC Strategy: 100 Million Reasons to Look Beyond Google

On March 9th, 2023, Microsoft’s Corporate VP, Yusuf Mehdi, announced that Bing had achieved a significant milestone: over 100 million Daily Active Users (DAUs).  While Google is still the 800 pound gorilla of the search engine industry, this news begs the question: Should I be investing in search when AI seems to be the way …

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Why You Need to Stop Using Long-Tail Keywords in Your Ads

Most marketers believe that using long-tail keywords is the most effective way to get traffic that converts without having to spend big, especially with Google Ads. In marketing, many people believe that using long-tail keywords generates high-conversion traffic, making it possible to even double a client’s profit by transforming simple keywords into long-tail keyword phrases …

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