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Digital Marketing

Why Was Your Google Ad Disapproved? (And How to Fix It)

As someone who works in advertising, especially if you utilize Google Ads, it’s important to make sure you’re up to date with Google’s relatively strict policies and guidelines. You might wonder why your Google ad disapproved.  At some point, you may come across a disapproved ad or landing page, which will no doubt be followed …

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How to Use the Top Conversion Path Report

As a business owner and/or marketer, it makes a lot of sense to want to understand your customers’ journey to becoming a customer. What channels are they using to find your business? What are they clicking that ultimately leads them to buying your products? Are your customers organic? Understanding your customers’ buying journey means you’ll …

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4 Google Adwords Fundamentals You Need to Remember

When you think about PPC, you probably instantly think of Google. That makes sense, because the tech giant dominates global search with over 90% of the market share. ? It’s important not to forget competitors like Yahoo and Bing, but the reality is that most users, and thus most potential customers, are on Google. That’s …

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How to Use LinkedIn Video Ads to Boost Your Business

In 2021, it’s projected that 82% of internet traffic will be driven by video. In fact, over 17.2% of ad budgets will be dedicated to video marketing. That’s a huge portion of video traffic those ads will take up! Linkedin video ads are a great way to start getting into videos.  It’s projected that video …

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