Geotargeting is a great tool for marketers to utilize so they can make sure their ads and campaigns are reaching relevant users to their marketed materials. Did you know 70% of consumers are willing to share their location information if they believe they are getting something of value in return? This means the ever-growing consumer …
Video advertising works! Even if you don’t have a big following on social media or your email list isn’t there yet. Without video advertising, you probably won’t get enough views to bring the desired results for your business because of your small following when you are first starting out. The result you want is to …
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Why Bing Ads? ? Doesn’t everyone use other search engines more than Bing? Maybe you think nobody uses Bing, but you’re in for a surprise. Bing isn’t known for being a popular search engine site, but things are changing in the marketing world! Those who ignore Bing are missing out on an amazing marketing opportunity. …
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Over time, you may have noticed that your ad performance goes up and down frequently. Why is that? The best way to monitor your ads is to create reports. Don’t be discouraged! Reports will help you identify what needs to be fixed so you can improve your results. Over time, you’ll get better and better …
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While it seems like the cost of well…everything always seems to go up every year, from rent to avocados to gasoline, there’s one thing that the cost is actually going down and it’s really good news for your business. The rate of clicks on Google Ads (formerly AdWords) has gone up while the CPC (cost …
Setting up Facebook ads might be a little intimidating for you. Are they working for you? Do you know how to reach your audience? Maybe you need to figure out how to get a better ROI from your Facebook ads. The trick is to optimize Facebook ads! Try these 7 expert tips to help you …
All advertisers dream of scaling their ads to appeal to specific customers. You want to send the right message at the right time. This will help you maximize your advertising dollars. How can this be done efficiently? With ad customizers! What Are Ad Customizers? Just a little recap!! ? Ad customizers reduce setup time and …
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All’s fair in love and war! Right! ? I wonder if this applies to looking for bidding opportunities with your brand competition. Google does allow brands to bid on competitors’ branded keywords, so it’s an acceptable practice. As long as you don’t mention the trademarked brand name of your competitor directly in your ad copy. …
5 Reasons You Need to Be Analysing Your Brand Competition For Bidding Opportunities Read More »
As a PPC specialist building your business, you may find that there are several aspects of your business that you have to do on your own. Especially if you haven’t hired a small team to help you out. But even without a team you can build your business using all the great tools and resources …
The 10 Most Useful Tools That every PPC Specialist Needs to Have Read More »
The old advertising days are over. Move over Mad Men, the new wave of marketers is using less money to achieve bigger results. With new techniques and platforms, your brand can have an incredible impact on marketing to potential customers online. Advertising is no longer just about who can afford the largest sign in New …
How Neuroscience Impacts Marketing In A Huge Way Read More »