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Digital Marketing

Google Adwords fundamentals

4 Google Adwords Fundamentals You Need to Remember

When you think about PPC, you probably instantly think of Google. That makes sense, because the tech giant dominates global search with over 90% of the market share. ? It’s important not to forget competitors like Yahoo and Bing, but the reality is that most users, and thus most potential customers, are on Google. That’s …

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Learn how to use LinkedIn video ads to boost your business on the professional social media platform.

How to Use LinkedIn Video Ads to Boost Your Business

In 2021, it’s projected that 82% of internet traffic will be driven by video. In fact, over 17.2% of ad budgets will be dedicated to video marketing. That’s a huge portion of video traffic those ads will take up! Linkedin video ads are a great way to start getting into videos.  It’s projected that video …

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Why bing ads is the best place to start your campaign?

Why is Bing Ads the Best Place to Start Your Campaign?

Why Bing Ads? ? Doesn’t everyone use other search engines more than Bing? Maybe you think nobody uses Bing, but you’re in for a surprise.  Bing isn’t known for being a popular search engine site, but things are changing in the marketing world! Those who ignore Bing are missing out on an amazing marketing opportunity. …

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Optimize ad performance and achieve better results through effective monitoring.

How to Best Monitor Ad Performance and Improve Your Results

Over time, you may have noticed that your ad performance goes up and down frequently. Why is that?  The best way to monitor your ads is to create reports. Don’t be discouraged! Reports will help you identify what needs to be fixed so you can improve your results. Over time, you’ll get better and better …

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