Video ads are no longer an experimental and risky form of reaching customers. It’s not the shiny new thing on the block, it’s the juggernaut that most consumers are engaging with on a daily basis. Most people use their smart devices (phones and tablets) on a daily basis. When they are staring at the screen, …
If you’re advertising online, you’ve likely heard that Facebook Remarketing Ads are a surefire way to deliver high ROI. Over and over again I’ve heard people say that this is the strategy that really works. But is it all just hype? I mean, remember how big Furbies were for a minute? Let’s not assume that …
Why You Need to Know These Revealing Facebook Remarketing Statistics Read More »
Budgeting for your ads is one success strategy you want to work on. Google ads budgeting may not be too much fun because it’s so restrictive. But if you could spend an unlimited amount on ads, you wouldn’t know how to optimize for best results ? As a marketer you’re probably constantly trying to figure …
What do you do when you have Google ads not showing up? Do you start to panic? And all you want to do is start pacing and pulling out your hair? You worked hours on creating your beautiful campaign. The visuals are perfect. Your copy is perfect. Your keywords are perfect. What could possibly go …
If you’re an online business, or really any business these days, advertising on social media is key to sales. Consumer brands have seen explosive success with directly targeting their target market on Facebook, Instagram, Snapchat, and other channels. ? I’ve already talked about why you need to advertise on Instagram, but B2B advertising is a …
The Best Strategies for B2B Advertising on Instagram Read More »
Running regular search campaign analyses will help you improve your ad performance, and you’ll discover whether or not your ad spend is being used properly! ? So, in other words, if you’re wasting money, you’ll want to find out so that you can put an end to that! In your paid search campaigns, you want …
3 Useful Search Campaign Analyses You Need To Run Regularly Read More »
It’s that time of year again to do your holiday shopping. More and more people are relying on their mobile devices to do all their shopping ? As a business owner, you want to be sure your holiday campaigns are connecting with all those shoppers. If you’re investing tons of money ?into your campaigns, you …
It’s the most wonderful time of the year. Carolers, decorations, hot cocoa, and shopping! ?As a business owner, understanding shopping behavior and laser focusing your digital marketing can help you reach more customers and make more money! ? You can’t just throw advertising out into the world and expect great results. That advertising needs to …
How to Use Holiday Shopping Behavior to Your Advantage Read More »
This is an exciting time for marketers. Online marketing and holiday sales continue to soar! Holiday sales ?? are predicted to reach $138 billion in the US. Woah! That is amazing! Take advantage of those predictions. If you’re ready to make more holiday sales this year, follow these 3 simple steps. 1. Promote discounts People …
3 Simple Tips to Increase Holiday Sales This Year Read More »
Marketing increases greatly during the holiday season so if you want to increase your sales and conversions, you should get your business holiday ready. Be prepared for the greater influx of users and customers clicking on your ads. Here are a few strategies to keep in mind as the holiday approaches for marketers. Add a …