Google AdWords

4 Google Adwords Fundamentals You Need to Remember

When you think about PPC, you probably instantly think of Google. That makes sense, because the tech giant dominates global search with over 90% of the market share. ? It’s important not to forget competitors like Yahoo and Bing, but the reality is that most users, and thus most potential customers, are on Google. That’s …

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ad customizers

How to Use Ad Customizers to Improve Effectiveness

All advertisers dream of scaling their ads to appeal to specific customers. You want to send the right message at the right time. This will help you maximize your advertising dollars. How can this be done efficiently? With ad customizers! ? What Are Ad Customizers? Just a little recap!! ? Ad customizers reduce setup time …

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