Google AdWords Archives

Digital Showdown: SEO vs. PPC – Which Hero Will Triumph for Your Business?

Leave a Comment / Google AdWords / By Ameet Khabra

The digital marketing world is dominated by two major players: SEO (Search Engine Optimization) and PPC (Pay-per-click) advertising. Both have merits and demerits, and deciding which is better for your business ultimately relies on your goals, budget, and industry dynamics. Let’s dissect both and see what we can discern. What are SEO and PPC? SEO is centred around enhancing …

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Keyword grouping can have a HUGE impact on your Google Ads

Keyword Grouping: How to Group Your Keywords to Build High Converting Campaigns

Leave a Comment / Google AdWords / By Idris

Keyword grouping is a great way to enhance the quality of your content and keyword organization.

Be On Top of Your Ads:

Leave a Comment / Digital Marketing, Google AdWords / By Ameet Khabra

Whether you’re managing your ads or working with an agency to handle your campaigns, it is important to stay on top of things, especially key budget items…like your ads and the people responsible for making them profitable.

More Bang For Your Buck: Google Ads Scripts

Leave a Comment / Digital Marketing, Google AdWords / By Ameet Khabra

These tools enable you to place automation on your ads. With hundreds of scripts readily available online for free, there is a script you can use to get what you need from your ads without having to monitor it manually. Learn more about Google Ads Scripts

Squeezing All The Juice: Utilizing Google Display Network Power of Conversion

Leave a Comment / Digital Marketing, Display Network, Google AdWords / By Ameet Khabra

You’ve been using Google Adwords to promote your business for quite some time now and you might have probably encountered Google Display Network (GDN) in there. But what exactly is this tool?

Everything You Need to Know About Google Ad Manager

Leave a Comment / Google AdWords / By Ameet Khabra

Google Ad Manager may seem really intimidating, but it’s actually quite simple to use! Read this post to find out more about the interface and its features.

How to Organize Your Adwords Campaign Structure

Leave a Comment / Google AdWords / By Ameet Khabra

Chances are, your adwords campaign structure could use some reorganizing. This post covers the basics on making sure you have the best structure possible.

How to Exclude Your Google Ads on Mobile Apps

Leave a Comment / Digital Marketing, Google AdWords / By Ameet Khabra

The Display Network is a truly amazing tool that each advertiser should rely on heavily to get their campaigns in front of their ideal clients. But when it comes to your Google ads on mobile, there’s a little bit more to the story. How to Get Your Google Ads on Mobile Apps Showing your ads …

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Why You Need to Edit Your Search Partner Placements

Leave a Comment / Digital Marketing, Google AdWords / By Ameet Khabra

When it comes to paid Google ads, you might wonder where your ads are going to be shown or what kind of traffic to expect in return. And wait — Google Search Partner placements? What are those? There is so much more that goes into Google Ads once you start to really research what to …

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4 Google Adwords Fundamentals You Need to Remember

Leave a Comment / Digital Marketing, Google AdWords / By Ameet Khabra

When you think about PPC, you probably instantly think of Google. That makes sense, because the tech giant dominates global search with over 90% of the market share. ? It’s important not to forget competitors like Yahoo and Bing, but the reality is that most users, and thus most potential customers, are on Google. That’s …

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