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Google AdWords

Digital Showdown: SEO vs. PPC – Which Hero Will Triumph for Your Business?

The digital marketing world is dominated by two major players: SEO (Search Engine Optimization) and PPC (Pay-per-click) advertising. Both have merits and demerits, and deciding which is better for your business ultimately relies on your goals, budget, and industry dynamics. Let’s dissect both and see what we can discern. What are SEO and PPC? SEO is centred around enhancing …

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4 Google Adwords Fundamentals You Need to Remember

When you think about PPC, you probably instantly think of Google. That makes sense, because the tech giant dominates global search with over 90% of the market share. ? It’s important not to forget competitors like Yahoo and Bing, but the reality is that most users, and thus most potential customers, are on Google. That’s …

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