The Display Network is a truly amazing tool that each advertiser should rely on heavily to get their campaigns in front of their ideal clients. But when it comes to your Google ads on mobile, there’s a little bit more to the story. How to Get Your Google Ads on Mobile Apps Showing your ads …
When it comes to paid Google ads, you might wonder where your ads are going to be shown or what kind of traffic to expect in return. And wait — Google Search Partner placements? What are those? There is so much more that goes into Google Ads once you start to really research what to …
Why You Need to Edit Your Search Partner Placements Read More »
When you think about PPC, you probably instantly think of Google. That makes sense, because the tech giant dominates global search with over 90% of the market share. ? It’s important not to forget competitors like Yahoo and Bing, but the reality is that most users, and thus most potential customers, are on Google. That’s …
4 Google Adwords Fundamentals You Need to Remember Read More »
While it seems like the cost of well…everything always seems to go up every year, from rent to avocados to gasoline, there’s one thing that the cost is actually going down and it’s really good news for your business. The rate of clicks on Google Ads (formerly AdWords) has gone up while the CPC (cost …
All advertisers dream of scaling their ads to appeal to specific customers. You want to send the right message at the right time. This will help you maximize your advertising dollars. How can this be done efficiently? With ad customizers! What Are Ad Customizers? Just a little recap!! ? Ad customizers reduce setup time and …
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Is it time to review your Google AdWords performance? Maybe you’ve been neglecting to do your reviewing because it all seems a little overwhelming. So many metrics and data to sort through! You want to get qualified leads and clicks for your ads. It can actually be fun looking at all the data so you …
Budgeting for your ads is one success strategy you want to work on. Google ads budgeting may not be too much fun because it’s so restrictive. But if you could spend an unlimited amount on ads, you wouldn’t know how to optimize for best results ? As a marketer you’re probably constantly trying to figure …
What do you do when you have Google ads not showing up? Do you start to panic? And all you want to do is start pacing and pulling out your hair? You worked hours on creating your beautiful campaign. The visuals are perfect. Your copy is perfect. Your keywords are perfect. What could possibly go …
Whenever you need to find a how-to video on fixing your broken sink, instructions for a DIY tablescape, or inspiration for a sassy hairdo ??♀️, you can be sure you’ll find all your answers on YouTube. The platform has become the go-to platform for any subject. Its popularity continues to grow with a billion hours …
Ever launched a shiny new Google AdWords campaign for your fresh-out-the-oven product, loaded it with all your carefully chosen keywords, and then woke up the next day to a dreaded ‘low search volume’ status? 😩 Isn’t that a little like throwing a party and the guests just won’t show up? Don’t feel alone, marketing maestro …
How to Get Results With Google AdWords When You Have a Low Search Volume Read More »