All advertisers dream of scaling their ads to appeal to specific customers. You want to send the right message at the right time. This will help you maximize your advertising dollars. How can this be done efficiently? With ad customizers! What Are Ad Customizers? Just a little recap!! ? Ad customizers reduce setup time and …
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Is it time to review your Google AdWords performance? Maybe you’ve been neglecting to do your reviewing because it all seems a little overwhelming. So many metrics and data to sort through! You want to get qualified leads and clicks for your ads. It can actually be fun looking at all the data so you …
Budgeting for your ads is one success strategy you want to work on. Google ads budgeting may not be too much fun because it’s so restrictive. But if you could spend an unlimited amount on ads, you wouldn’t know how to optimize for best results ? As a marketer you’re probably constantly trying to figure …
What do you do when you have Google ads not showing up? Do you start to panic? And all you want to do is start pacing and pulling out your hair? You worked hours on creating your beautiful campaign. The visuals are perfect. Your copy is perfect. Your keywords are perfect. What could possibly go …
Whenever you need to find a how-to video on fixing your broken sink, instructions for a DIY tablescape, or inspiration for a sassy hairdo ??♀️, you can be sure you’ll find all your answers on YouTube. The platform has become the go-to platform for any subject. Its popularity continues to grow with a billion hours …
Have you launched a campaign with Google Adwords listing all your keywords for your new product and the next day you find your keyword has ‘low search volume’ status? This is not uncommon. If you have a brand new product or site, people can’t search for something they don’t know exists. Low search volume means …
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Have you noticed how certain ads follow you around all over the web no matter where you are? Especially if you’re using the Chrome browser? At its core, Google is an advertising company. And because of that, it collects data a LOT. And although it may seem creepy sometimes, this is actually a good thing, …
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Google Ads already has some really effective Smart Bidding strategies such as Target ROAS and Target CPA that help you improve the performance of your ad campaigns. Both of these strategies use machine learning to analyze a number of factors and then automatically set bids at auction time so that your ad performs at its …
Google AdWords: Seasonality Adjustments with Smart Bidding Read More »
Advertising on YouTube might seem a little intimidating at first, but once you get the hang of it, it can be super easy and a pretty interesting thing to do. This article will act as your personal guide and take you through the whole process of setting up and launching YouTube ads, step-by-step. It’s a …
Google has been trying to play around with its smart bidding function over the last few years, and as of last year, it finally announced some updates. In August 2008, Google updated eligible campaigns to Enhanced CPC Bidding, the main purpose behind which was to show your ads when they were most likely to get …