fbpx

Google AdWords

How to Use Ad Customizers to Improve Effectiveness

All advertisers dream of scaling their ads to appeal to specific customers. You want to send the right message at the right time. This will help you maximize your advertising dollars. How can this be done efficiently? With ad customizers!  What Are Ad Customizers? Just a little recap!! ? Ad customizers reduce setup time and …

How to Use Ad Customizers to Improve Effectiveness Read More »

How to Get Results With Google AdWords When You Have a Low Search Volume

Have you launched a campaign with Google Adwords listing all your keywords for your new product and the next day you find your keyword has ‘low search volume’ status? This is not uncommon. If you have a brand new product or site, people can’t search for something they don’t know exists.  Low search volume means …

How to Get Results With Google AdWords When You Have a Low Search Volume Read More »

Google AdWords: Seasonality Adjustments with Smart Bidding

Google AdWords: Seasonality Adjustments with Smart Bidding

Google Ads already has some really effective Smart Bidding strategies such as Target ROAS and Target CPA that help you improve the performance of your ad campaigns. Both of these strategies use machine learning to analyze a number of factors and then automatically set bids at auction time so that your ad performs at its …

Google AdWords: Seasonality Adjustments with Smart Bidding Read More »