Google Ads can be really helpful for small businesses looking to expand their digital footprint and can open lots of new doors for them, but this only happens when the ads are written properly and are used strategically to reap maximum benefits. The process of writing ads is challenging and complex, which is why every …
I’ve already told you that you should be using remarketing campaigns to drive traffic and boost sales. If you haven’t read that article, click on this blue text (that’s a link) and read up. Like I say in that lovely post, remarketing is a seriously powerful tool in a PPC marketer’s chest that takes your …
Remarketing: How To Improve Your Digital Marketing Conversion Rates Read More »
Please, GIVE ME ALL YOUR MONEY. There’s your budget! No, but seriously, how do you even begin to approach how much of your precious funds should be headed out over the internet to hopefully gain sales from those nameless, faceless people we call online customers? Saddle up there cowgirl, let’s go on a ride of …
Canadians are increasingly becoming online consumers. From giant retailers to small local shops, a digital storefront is becoming the norm. More and more Canadians decide to check a business out online either before, during or as a part of making a purchase. 77% of Canadians already go online to discover the things they want to …
Why Digital Marketing is the Way to Win in Canada Read More »
So you want to start advertising on “The Google,” but you really don’t know how it works? Well, then my friend, you’ve come to the right blog post! I’m going to get you up to speed on what exactly an ad platform is, how Google’s ad platform works, and how you can use it to …
We often get clients coming to us that only have a rudimentary knowledge of how Google Ads works. Let me just start by saying that it’s COMPLETELY fine not to be an expert in how online advertising works; if you were, then what would you need ME for? It meeeeeeee What’s not okay, however, is …
The answer is, yes. Thank you for coming to my TED Talk. Okay fine, I’ll explain because I love you all and I can’t leave you hanging. There’s been a consistent debate happening on branded keyword bidding strategies: should you bother bidding on your own name? I mean if someone searches for “Jim Benton’s Hardware …
Your best customers have already shown up! The most significant opportunity for a brand is to convert people who have already shown interest in your business. Using the magic behind the internet, you can find these people and make sure they don’t forget about you. This ability to be everywhere your customers are is called …
Remarketing and RLSAs: Keeping Up with Your Joneses Read More »
Who are you? This isn’t a philosophical question directed at you, personally. It’s a question that every person in every organization should be asking themselves, every day, about their customers. You should be hooting all the time, at every meeting, and in every review. Who is our market? Who are these brave souls that buy …
I think we all know that there’s plenty of PPC management agencies here in Edmonton. & I think we all know that they’re not all that great at what they do. Mistakes in pay-per-click come in all sort of sizes, from tiny blunders that make almost no difference to the result, to huge mistakes that …
5 PPC Management Mistakes That Will Make You Switch Agencies Read More »