Google ad disapproved, fix

Why Was Your Google Ad Disapproved? (And How to Fix It)

As an advertising professional, mainly if you utilize Google Ads, it’s essential to ensure you’re up to date with Google’s relatively strict policies and guidelines. Otherwise, you might wonder why your Google ad was disapproved

You may encounter a disapproved ad or landing page at some point, which will undoubtedly lead to some pretty frustrating feelings.

Luckily, in this post, I’ll cover why your ad was denied, how to review the policies you’re violating, and how to resubmit your ads or landing page for approval.

Learn how to fix your Google Ads disapproval by searching why was your Google ad rejected on Google.

Was Your Google Ad Disapproved? Common Reasons Why…

I completely understand the frustration when you log into Google Ads only to realize your ad was disapproved.

Well, I’m here to tell you not to worry! It’s usually a pretty easy fix to get that ad back up and doing its job – making you money!

Here are a few things you can do for your ads and landing pages to make sure they get approved the first time:

Check your ads for the most common mistakes.

Your ad may have been denied over a straightforward fix! Here are a few things to check your ad for before resubmitting for approval:

  • Ensure the display ad in your URL matches the root domain of the destination URL. A simple mistype in your URL will always cause your ad to be denied.
  • You’re only allowed one display url per ad group.
  • Google’s editorial policy has strict guidelines for your ad copy. Don’t be gimmicky or annoying by writing your ad in the following ways:
    • Using excessive punctuation (!!!)
    • Writing ur ads like dis txt
  • Google also doesn’t allow advertisements for anything that could be considered sketchy, like adult services, alcohol, gambling, weapons, or drugs.

Make sure your landing pages aren’t landing you in hot water.

Understandably, Google has pretty strict guidelines for their advertisement policies. They are, after all, the most used search engine in the world. If your landing page was disapproved, there are several things you should double-check to make sure it falls within the guidelines:

  • Ensure the URL you’re sending traffic isn’t broken or under construction.
  • The landing page needs to work in all browsers, on all devices, and in all locations.
  • Pop-ups are a no-go. Deactivate it if your landing page has one.
  • Don’t engage in “information harvesting,” which involves offering a free incentive for personal information such as name, age, shoe size, email, etc.
  • Lead generation is OKAY! Just make sure not to cross the boundary into information harvesting.
  • Include a privacy policy if you use a form on your landing page. Use a lightbox that lets your traffic view the privacy policy without leaving the page, meaning your traffic can quickly complete your call to action.
  • Make sure you’re seen as a legitimate business. Google has a strict policy about ads using domains connected to the company being advertised.
  • If you have a website and a reason to collect sensitive/personal information like bank accounts, social security numbers, and credit card numbers, ensure the data is transmitted securely over an SSL connection.

Related: Common Landing Page Myths You Need to Know

How to Review Your Google Ad Disapproval

Encountering a disapproved ad is inevitable when you’re in advertising. Whether it’s due to a type in a URL, a broken landing page, or accidental use of trademark terms, it’s bound to happen at some point.

Luckily, Google Ads has worked towards making reviews of disapproved ads more accessible than ever by incorporating a Policy Manager section into the interface. With this tool, you can view each policy issue in one location and work towards fixing them so you can resubmit quickly.

To access the Policy Manager, click Tools, which is located on the black bar at the top of the Google Ads page. Then, look for the Policy Manager under the Setup section of the menu.

Now, you should see boxes that specify which policy your ad violated and the number of ads or extensions affected by each violation.

If you click “read the policy,” you can access more details about that specific policy and see whether that violation caused disapproval or a limited approved status.

**Note: The filters at the top will carry over filters that were selected in the interface before you moved into the Policy Manager.**

To see all the ads and extensions affected in the account, click the number in blue or choose “View Ads” or “View Extensions.” Now, you can make any edits necessary to bring your ad up to compliance or decide to contact customer support if you believe your ad was wrongly flagged.

When you’re on the main Ads screen, use your mouse to highlight an individual ad’s status and get more specific details on why the ad was disapproved. If you think nothing is wrong with your ad, you can request to resubmit for review.

While the Policy Manager won’t prevent random ad disapproval problems from happening, this tool helps your approval odds and understand approval issues throughout your account and how to fix them quickly.

How to Fix Your Disapproved Google Ad 

Lucky for all ad managers, Google is more than okay with offering a second chance for your ads.

Once you’ve reviewed the reason(s) your ad or landing page wasn’t approved and made the correct changes, you can resubmit it for review.

However, there is a different process for resubmitting, based on whether it was an ad or a disapproved landing page.

If it was an ad, all you have to do is make the correct changes and click “save,” the ad will automatically be resubmitted. You should see the status change from “disapproved” to “under review”/” eligible. “You should find out if your ad was approved within 24 hours.

If the landing page was denied, you must complete a short form to request a manual review.



When should you consider reaching out to a Google representative for assistance?

Here are a few key factors to take into account:

1. Exhausting the manual appeal or review process: Before contacting a Google representative, ensure you have already gone through your ad’s manual appeal or review process. This involves attempting to resolve any issues or concerns on your own.

2. Attempting self-resolution: Google representatives will likely inquire whether you have already appealed or edited the ad in question, so it’s crucial to have attempted these steps beforehand. Take the time to make any necessary changes or address potential issues on your own before seeking further assistance.

3. Contact methods: Google representatives can be accessed through various channels, including chat, phone, or email. Choose the most convenient method for you, keeping in mind that if a call-back is required, the timing may not be predetermined and could be late.

4. Be prepared with specific details: Before your conversation with a Google representative, gather all relevant information regarding the particular ad group, campaign, and details of your product or service. It’s essential to provide any additional context, mainly if you operate in a niche industry or have specific requirements unique to your business. Examples may include language related to APR rates, third-party verification, or certifications indicating that you do not fall into specific restricted categories like employment, housing, credit, or medicinal products/services.

5. Record your case number: Following your chat with a Google representative, you will be assigned a case number. It is essential to save this number, as it will serve as a reference point if you encounter further disapprovals. By documenting the specific instructions you received and demonstrating that you followed the advice provided by the Google representative, you can address any future issues more effectively.

Reaching out to a Google representative should be considered once you have exhausted the manual appeal or review process, attempted self-resolution, and have specific details and context ready for the conversation. By following these steps, you can maximize the chances of obtaining the necessary assistance and finding a resolution for any ad-related concerns.

Commonly Asked Questions

Should you allocate extra time for the appeal process in specific industries?

It is advised to budget at least 1-2 weeks into your launch plan if you are in a restricted or restricted-adjacent industry, as the appeal process might take longer in these industries.

How long does it take to receive a final verdict on the appeal?

The final verdict on the appeal can take 1-2 days.

What are the different options for appealing?

When appealing, you can choose to appeal for the current ad group, campaign, or entire account.

How do you initiate the appeal process?

To initiate the appeal process, you can hover over the ad status and select the option to appeal.

Logging into Google Ads and realizing your ads or landing pages were disapproved can be frustrating. If you don’t want to manage disapprovals, Book a Discovery call with us today; we’d love to manage your account!

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