Are you an entrepreneur looking to delve into the world of Google Ads, or have you already started but need clarification on how long it takes to start seeing results?
Figuring exactly when Google Ads start working is akin to addressing the age-old question, “How long is a piece of string?” It’s tricky, but it’s not an enigma.
This guide lays out the groundwork for you to understand the dynamics of when Google Ads start to deliver.
Understanding the Basics
First, it’s crucial to comprehend that Google Ads, previously known as Google AdWords, is a digital platform for advertising where businesses pay to display brief advertisements, product listings, and video content. It’s not about ‘plug and play’; it involves strategies and decisions, much like every competent marketing move.
The Timeframe for Google Ads to Kick in
Regarding a general timeframe, according to Disruptive Advertising, it often takes about seven days for Google Ads to pass through the learning phase. However, this is not set in stone, and several determining factors come into play.
Factors Deciding When Google Ads Will Start Working
(1) Ad Approval:
After submitting an ad, Google reviews it for compliance with its policies, which can take up to a day.
(2) Bid and Budget:
Higher bids often lead to your ads being displayed more often, resulting in quicker outcomes. However, a tighter budget might limit the frequency with which your ads show, thereby causing longer response times.
The scope of keywords you’re targeting determines how many individuals your ads reach. A broader keyword will result in more rapid outcomes, whereas a more niche keyword will take longer.
What are we looking at, timeline-wise? Generally, you can start seeing results in about 2-4 weeks. But to truly maximize your outcomes and understand the dynamics, 3-6 months of consistent management and optimization would drive you to a point where you can measure significant improvements in performance and ROI.
Why the ‘Wait’?
There is usually a learning process. Google uses machine learning algorithms to collect data about your campaign. This learning phase allows the algorithm to understand which strategies generate the most conversions for you.
Remember that Google Ads is not just a tool but a process. It involves analysis, optimization, and consistent strategy adjustments. The timeline varies, especially regarding your objectives, strategies, and industry type. When done right, the results can be advantageous, monetarily and otherwise.
Nevertheless, the entire process of Google Ads can be daunting.
If you need an expert hand to help navigate this terrain effectively, consider booking a free strategy call with the Hop Skip Media team. They encompass years of experience, championing the mastery of Google Ads, so you don’t have to worry about it! Let the data-driven approach and regular bi-weekly updates lead your business to reach the right customers and achieve robust conversions.