Ever launched a shiny new Google AdWords campaign for your fresh-out-the-oven product, loaded it with all your carefully chosen keywords, and then woke up the next day to a dreaded ‘low search volume’ status? 😩 Isn’t that a little like throwing a party and the guests just won’t show up?
Don’t feel alone, marketing maestro – it’s not out of the ordinary at all! It’s simply that people don’t search for what they don’t even know exists yet.
When your keyword isn’t ringing any alarms in the search volume department, it just means it hasn’t picked up enough search traffic…yet. So keep your chin up because your ad is waiting for its moment in the spotlight, and that’s when the search traffic for your keyword picks up. 🚦
And hey, don’t sell your keyword short just because it’s not the popular kid in town right now. A keyword taking its sweet time to gain prominence only sometimes renders it low-grade. 😎
Sure, those ‘low search volume’ warnings can test our patience, especially when they relate to a product that’s as unique as yours.
But here’s the secret sauce: workarounds do exist. You may need to finesse your aim to target the right audience rather than casting a wider net. And sprinkled in this post are all the tips you need for optimal account taming.
So, grab a coffee ☕, sit back, relax and let’s turn the tables on that pesky low search volume together! 😈
Finds That Perfect KPI Balance
When tackling low search volume, it’s a good idea to focus on conversion rates as your KPI (key performance indicator) rather than clicks or impressions. Increasing conversions monthly can be just the thing to keep you satisfied while waiting for that keyword magic to happen.
Want to maximize conversions? Keep an eye on your AdWords spend. With a limited budget, Google might cap your campaigns early to prevent overspending, sacrificing visibility. A little extra dough could get you the visibility you’re craving. But start with lower spending earlier in the month so you don’t have to pull back later and hurt your conversions.
RLSA + Broad Keywords = 💥
Remarketing Lists for Search Audiences (RLSA) help you target previous visitors to your website. Combine that with broader keywords, and you can boost sales by connecting with people who had either made a purchase in the past or just stopped by for a visit.
Dynamic Search Ads: The Unsung Hero 🦸
Dynamic Search Ads (DSA) can be a game-changer for helping people find exactly what you offer when searching Google. They use your website content to target those ads, find relevant landing pages and create appropriate ad headlines. Plus, they can help you break into new markets faster than other advertising methods.
Get Social, Go Viral 📲
Low search volume? No problem! Use social media to create demand, awareness, and brand recognition. Target publications, groups, and hashtags related to your product niche on platforms like Facebook, LinkedIn, Quora, and Twitter. Even consider creating lookalike audiences if you’ve got customers already.
Custom Intent Targeting: Your New Best Friend 🤝
Ready to reach customers who’ll likely buy from you in the future? Custom Intent Audience is your secret weapon for targeting those interested in topics related to your keywords or URLs. When visitors visit your site, you can retarget them on social media, ensuring they see your message no matter what.
Make The Most Of In-Market Audiences 🛍️
When the right people do search for your low search volume keywords, you want to seize the opportunity! Reach potential customers by researching and comparing similar products, keeping an eye on in-market audiences, and making bid adjustments to maximize conversions.
Keep pursuing low search volume keywords – with these tips, you’ll be on your way to boosting your website and product awareness. Create a buzz on social media; soon enough, you’ll see those sweet results you’ve been dreaming of. 😊