Updated for 2024: The Big Guide To Ad Sizes For Social Media Platforms

“What is the size does the Instagram story ad need to be?”

– your graphic designer, every week (probably)

Even the best marketers (and the best copywriters, the best programmers, the best web developers… you get the picture?) rely on Google to be their memory. Stop hunting around the whole damn internet by bookmarking this page and knowing that I’ve got you covered. Here’s a big ol’ list of ad sizes for every platform that matters.x

Looking for a specific platform? Jump to the relevant section here:

Google Ads

Facebook Ads

Instagram Ads

Twitter Ads

LinkedIn Ads

TikTok Ads

Google Ad Sizes

(back to top)

Google Ads has the following ad campaign formats: app, demand gen, display, performance max, search, search, shopping*, travel* & video. The following is a breakdown of Google’s ad sizes in general and which ones can be used for which campaign formats.
For most campaign types, up to 20 images can be used, with 1 to 4 being the recommended amount, except for logos, which are a single image.

* Shopping and travel campaigns have a different format for their creative assets so they are not covered here.

Learn more about Google ad specs here

Meta Ad Sizes (formerly Facebook & Instagram)

(back to top)

Meta Ads are a pretty big deal when it comes to reaching masses with your message. Meta allows you to advertise in multiple places on the user feeds  as well as in Messenger on both Instagram and Facebook. Though you can post ads in a variety of sizes, Meta will prioritize ads built to their recommended sizes. Here’s a list of recommended sizes according to the ad platform.

All sizes are in pixels.

Types of Meta Ads

Meta offers various ad sizes to accommodate different placement options and marketing goals. This section outlines the commonly used ad sizes.

1. Image Ads

• 1:1 Square: 1080 x 1080 pixels
• 4:5 Portrait: 1200 x 1500 pixels
• 16:9 Landscape: 1920 x 628 pixels
• File Type: JPG or PNG

Text Recommendations

• Primary Text: 50-150 characters
• Headline: 27 characters

2. Video Ads

• 1:1 Square: 1080 x 1080 pixels, recommended length is up to 15 seconds
• 4:5 Vertical: 1080 x 1350 pixels, recommended length is up to 15 seconds
• 16:9 Horizontal: 1920 x 1080 pixels, recommended length is up to 120 seconds
• File Type: MP4, MOV or GIF

Text Recommendations

• • Primary Text: 125characters
  • Headline: 27 characters
  • Description: 27 characters

3. Carousel Ads

Each card in a carousel ad follows these dimensions. Meta recommends between 2 to 10 cards in a single ad.

• Square: 1080 x 1080 pixels
• Image File Type: JPG or PNG
• Video File Type: MP4, MOV or GIF
• Ratio: 1:1 or 4:5
• Resolution: At least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Landing Page URL: Required

4. Collection Ads

• Cover Image or Video: 1080 x 1080 pixels (Square) or 1200 x 628 pixels (Horizontal)
• Image Type: JPG or PNG
• Video File Type: MP4, MOV or GIF
• Ratio: 1:1
• Resolution: At least 1080 x 1080 pixels

X Ad Sizes (formerly Twitter)

(back to top)

X allows you to add five different types of ads on its platform, all of which appear in the main feed of the audience you’re targeting. The five types are discussed below:

All sizes (as applicable) are in pixels.

1. Text Ads

This includes only a text-based tweet that can be sponsored. There is a character limit of 280 characters while each attached link takes 23 of those characters, leaving 257 characters for the rest of the tweet and tags.

2. Image Ads

This allows a link to the website plus a preview image to be added to the tweet. The details are as follows:

• Tweet character limit: 280 characters (note that each attached link takes 23 of those characters, leaving 257 characters for the rest of the tweet and tags).
• Aspect ratio: 1.9:1 or 1:1
• Image size: 800 x 418 For 1.9:1. | 800 x 800 For 1:1.
• File format: PNG, JPEG

3. Video ads

Video ads are a tweet with an embedded video. There are several different types, and the specs are:

• Tweet character limit: 280 characters (note that each attached link takes 23 of those characters, leaving 257 characters for the rest of the tweet and tags).
• Aspect ratio: 1.9:1 or 1:1
• Image file size: 3MB
• File types: PNG, JPEG, GIF (as a static image)
• Title/Price: Pulled from the app store
• Video length: 15 seconds or less is recommended

Video sizes: 

• Standalone video size: 1200 x 1200 for 1:1 | 1920 x 1080 pixels for 16:9
• Video ads with website/app buttons & Video ads with polls: 800 x 450 pixels for 16:9 aspect ratio. 800 x 800 pixels for 1:1 aspect ratio.
• Video ads with conversation button: 800 x 450 pixels for 16:9

4. Carousel Ads

Carousels allow advertisers to use up to 6 horizontally swipeable images or videos to showcase multiple products or offers.

• Number of slides:2-6 (Images or Videos)
• Image Carousels size: 800 x 418 pixels for 1.91:1. 800 x 800 pixels for 1:1
• Video Carousels size: 800 x 450 pixels for 16:9. 800 x 800 pixels for 1:1

Aspect ratio

• Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel.
• Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel.
• For Carousels using mixed media, aspect ratios should remain consistent (1:1 image asset with 1:1 video asset).

5. Moment ads

Moment Ads allow you to create, curate and promote a group of posts to tell a brand story that’s beyond 280 characters. Currently, X does not specify the ad dimensions for moment ads on their site.

Learn more about X ad specs here

LinkedIn Ad Sizes

(back to top)

LinkedIn advertisements can be some of the most expensive advertisements on the internet since they expose your message to a highly-relevant and professional audience and hence generate quality leads. To properly convey your message on LinkedIn and make sure you’re not just throwing your money on nothing, here are a few guidelines about the ad types and sizes on LinkedIn so that you can get the best deal for your money according to your needs:

All sizes are in pixels.

1. LinkedIn Sponsored Content

LinkedIn Sponsored Content appears in the main feed and looks exactly like a post made by one of your connections. The only difference is that these posts have a small “Sponsored” tag on the top. Sponsored ads can be: photo, video, carousel, events, click to message, thought leader*, document* and connected TV ads.

* Thought leader and document ads have a different format for their creative assets so they are not covered here.

1. 1 Photo ads: 

• 1.91:1 (horizontal, desktop and mobile)
• 1:1 (square, desktop and mobile)
• 1:1.91 (vertical, mobile only)
• Image file size: 5MB
• Image file format: JPEG, PNG, GIF

Text Recommendations

• Ad name (optional): 255 characters
• Headline:70 characters
• Introduction:  150 characters
• Description: 70 characters. Only required if using LinkedIn Audience Network (LAN).

 

1.2 Video ads:

• Vertical (4:5):
  Min 360 x 450 pixels
  Max 1080 x 1350 pixels
• Vertical (9:16):
  Min 360 x 640 pixels
  Max 1080 x 1920 pixels
• Landscape (16:9):
  Min 640 x 360 pixels
  Max 1920 x 1080 pixels
• Square (1:1):
  Min 360 x 360 pixels
  Max 1920 x 1920 pixels
• Video File Type: MP4
  Recommended frame rate: 30 frames per second
  Custom Thumbnail: Optional but recommended

Text Recommendations

Ad name (optional): 255 characters
Headline:70 characters. Maximum of 200 characters
Introductory text: 150 characters. Maximum of 600 characters

 

1.3 Carousel ads: 

2. LinkedIn Sponsored Messaging

The Sponsored Messaging ads allows you to advertise your message through the private messaging system on LinkedIn. Private message ads provide a more personal experience to the targeted person and result in a better conversion rate, though usually at a higher CPC.

2.1 Conversation Ads

2.2 Message Ads

 

3. LinkedIn Text & Dynamic Ads

These ads use LinkedIn member information to personalize each ad specifically. Personalized ads, as mentioned above, have a better chance of conversion than non-personalized ads. These ads are available in three options – follower ads (to increase the number of followers on your page), spotlight ads (to link to another landing page) and text adds (to drive results using PPC).

Follower Ads

• Company logo size: 100 x 100px
• Headline: 50 characters
• Description: 70 characters
• Company title: 25 characters
• Call to action button options: “Visit Careers”, “Visit Company”, “Visit Jobs”

Spotlight Ads

• Company logo size: 100 x 100px
• Company Logo File Type:JPG or PNG
• Company Logo File Size:2 MB
• Background Image File Type (optional): JPG or PNG
• Background Image Dimensions (optional):300 x 250 pixels
• Background Image File Size (optional): 2 MB

Text Recommendations

• Headline:50 characters
• Description: 70 characters
• Company Name: 25 characters
• Call-to-Action: 18 characters

Text Ads

• Logo File Type : JPG or PNG
• Logo File Size: 2MB
• Company logo size: 100×100 px

4. LinkedIn Lead Gen Forms

Lead gen forms allow you to capture quality leads seamlessly on your home feed with pre filled forms.

One of the newest players to the game, Tiktok ads are all the rage right now – especially for brands trying to reach Gen Z. TikTok has the following ad types (although not all ad types are available in every country): In-feed ads, video ads, spark ads, image ads, playable ads, shopping ads, carousel ads and pangle ads.
TikTok has two ad formats: video and image.

1. Image Ads

• File Type: JPG, PNG
• Image Resolution: 720*1280
• App or brand name: 4-40 characters. No emojis
• Ad description: 1-100 characters. No emojis

2. Video Ads

• Aspect ratio: 9:16, 1:1, or 16:9 (9:16 looks the best!)
• Minimum resolution: 720*1280
• Video file type: .mp4, .mov, .mpeg, .3gp, or .avi
• Video length: 5 to 60 seconds (TikTok recommends 9 to 15 seconds for best results)
• Video file size: 500MB maximum
• App or brand name: 4-40 characters. No emojis
• Ad description: 1-100 characters. No emojis

Learn more about TikTok ad specs here

 

Did I miss a platform that you’re dying to know the dimensions for? Let me know in the comments if you need more information, you greedy Gus.