What Are SKAGS?
(Single Keyword Ad Groups)
There’s a lot to learn when it comes to Google Ads. Ameet walks us through single keyword ad groups, aka SKAGs, complete with a whiteboard and examples of each type.
Learn all about broad match modifier, phrase match and exact match keywords.
Meet The Hosts
Professionally speaking, Ameet has spent the last decade working for companies of all shapes and sizes, from enterprise to agencies, learning the ropes and developing her own approach to marketing and advertising online. Ameet & her team push to get quick wins and results quickly, and build successes on one another. If things don’t work, they shine a light on it and reworks the angles until they do.
Personally, she is a highly opinionated, moderately funny animal lover whose obsession over American football (the REAL football) borders on excessive enthusiasm (my friends call it “crazy”). Few arguments are ever lost on the NFL… better conversations are had about hey talkative dogs, Luke & Leia, and her undying love for Celine Dion.
Beverley Theresa helps businesses and brands win at social media marketing through consulting, training, online learning and speaking engagements. Her hands on experience has led her to work directly with clients such as the United Nations Association in Canada, Cushman & Wakefield, and Rogers Communications. With over eight years in the social media industry, she is a regular guest on podcasts, web series, and a crowd favorite featured speaker at conferences. Audiences love Beverley’s humour, sass, authentic viewpoint, and real-life examples that clearly illustrate strategies and tactics to help businesses improve their social media marketing